agency.
Meet the people and methods behind Traction.
Who.
We are Traction
We are artists, scientists, and pragmatists.
We are dreamers, innovators, and negotiators.
We possess conviction. And humility.
We tell stories, solve problems, and make ideas work—beautifully.
We are neither too small, nor too large.
We are just right.
belief.
Everything is interactive.
When it comes to your brand, it's the experience that matters. And great experiences can happen anywhere. Audiences are now empowered to consume media and information on their own terms, and they do—voraciously. Our job is to create interactions that allow consumers to delight in the moment. Might be through TV, or print, or a mobile phone. When it comes to your brand, your customer doesn't distinguish the medium. Neither do we.
Value.
What is chemistry worth?
Campaign performance is vital. But so is collaboration—and innovation that changes your playing field. What is the value doing things differently? Of thinking about your business, not just your project? The industry focuses on costs and ROI. Value is a tougher standard. And one that we measure together.
Check out chemistry at work.
The Traction Blog
Obsessions.
Measure twice, cut once.
We love what we do and how we do it. For starters, we listen. Being collaborative is essential. But so is just listening. Before we pick up a pencil or write a bit of code, we make sure we've really heard your goals and that we truly understand your customers. We chew on things. We tell your story strategically, creatively, and honestly. We never lose sight of why you hired us.
Clients.
You know them. We love them.
We're privileged to be the brand and communications stewards for companies of all sizes, shapes and business needs. Here are a few of the companies we work with.
People.
No weak links here.
We're drummers, singers, and boarders.
Burners. Competitive barbequers.
We're listeners. Thinkers. Cross-disciplined.
Everyone is a strategist.
Leadership. The funnest ship of all.
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Adam Kleinberg
Marketing and Advertising
San Francisco Bay Area
500 connections
I was named one of the Top 25 Most Innovative Marketers in Digital in 2012 by iMedia Connection. Here's why. In 6th grade, I was programming video games on a PET computer. In 1997, I started my first blog. In 1998, I was the resident Flash guy at a hot integrated agency. Then, I hopped around several agencies—both digital and traditional—for a few years. In 2001, some friends and I started Traction. Traction calls itself an interactive agency, but we believe everything is interactive. We are part advertising agency, part innovation consultancy. We are exceptionally good at aligning psychology and technology to create ideas that solve business problems. It's the reason we've been named the top interactive agency in the country. It's the reason we work with the best brands in the world. And it's our goal to be a leader in designing innovative brand experiences that align business challenges with the needs, desires and behaviors of the people they serve.
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Theo Fanning
Marketing and Advertising
San Francisco Bay Area
307 connections
I never knew I wanted to work in interactive media. I was an illustrator and film maker by design and a designer and copywriter by necessity. In 1993, a roommate introduced me to email; I was intrigued. In 1994, I went to my first website; I was underwhelmed. In 1997, I coded my first website; now the world could see me and my brilliance in 3 animated frames and 256 colors . Needless to say, the internet, media, and what I do have changed rapidly over the past 14 years. I have been riding this strange digital tsunami as it has collided with my other passions: animation, film-making and story telling. I would like to believe that my clients have reaped the benefits of my mash-up experience... But you will have to judge that for yourself.
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Paul Giese
Marketing and Advertising
San Francisco Bay Area
389 connections
At Traction I'm responsible for all things technical. From individual projects to equipment purchases.
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Jabeen Yusuf
Marketing and Advertising
San Francisco Bay Area
434 connections
I’ve held both senior level account management and strategy positions within agencies including Director of Strategy and Director of Client Services so I have a full perspective on how to help clients grow their businesses. As I embark on the next endeavor of my professional life, my goal is to use my marketing and business leadership skills for social innovation and change.
Props.
Press & recognition.
Sometimes we toot our own horn. Sometimes others do it for us. You can check out everything that's being said here.
- Press
- Traction Puts User Experience At The Core
- Case Study: Adobe Real or Fake wins Addy
- Best in show (well, sort of)
- Traction Spring Speaking Schedule
- 5 tips for agency partnerships
- Adam Kleinberg to speak at OMMA RTB
- Accountemps Campaign Wins at BtoB Best Awards
- Your Brand is a Commodity
- Introducing T2 - Traction's second office
- Adam Kleinberg at Get Satisfaction on 7/26
- Recognition
- Accountemps wins at 2013 Digiday Awards
- What Are You Forgetting to Follow?
- "Bob" A Finalist For The 2013 Digiday Awards
- Focus On A 'Return On Awesome'
- Traction a finalist in the BIG Star Awards
- VIDEO: Adam and Theo at Ad:Tech 2013
- Are You Prone to Shiny Object Syndrome?
- Making Online Video Magic
- A Single Oar
- Facebook's 'New Home on Android'
