our words.

Someone always has something insightful to say.

5 lessons from Bruce Bochy

by Adam Kleinberg

5 lessons from Bruce Bochy

Traction will be closed from noon to 2pm today. Despite the rain, the team will all be rambling on down Larkin Street to Civic Center for a chance to scream our heads of at the San Francisco Giants ticker tape parade. I couldn't keep people at their desks if I tried.

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3 Lessons in Design Process from Coke

by Adam Kleinberg

3 Lessons in Design Process from Coke

Last week, I had the good fortune to attend the Ad Age CMO Summit. Lots of CMOs and CEOs sharing great wisdom from companies like Kraft, Nationwide, GoPro, Target, Method, Plum Organics, Cisco and Oracle. But the highlight for me was the closing presentation from the Global Creative Director of Coca-Cola, James Sommerville. 

James was the founder of Attik and I used to follow his work when I was cutting my teeth as a designer 18 years ago, so it was a real treat for me to see him speak. And as a designer, I found his presentation on Coca Cola's World Cup brand activation inspiring not just because of the work itself, but because of the lessons I took away from the design process he shared...

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ökocat in the New York Times!

by Adam Kleinberg

ökocat in the New York Times!

Our client Healthy Pet brought on Traction as agency-of-record a few months back and our first assignment was to launch ökocat, a new brand of natural cat litter, to the market. As that campaign is about to launch, we were super excited to be covered by Stuart Elliot in this morning's New York Times.

If you don't have a subscription and can't access the Times, I've pasted the story below...

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UX Designer wanted

by Traction

UX Designer wanted

Traction is looking for a UX Designer to join our creative team in our San Francisco office as a freelancer or possibly full-time. 

For this role, we are seeking a hands-on individual who is well versed in core UX principles, user interface design patterns and standard UCD methodologies. The ideal candidate has deep experience in the ins-and-outs of interactive media and device agnostic web design and development.

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