I've just been invited to give a talk to a group of senior level PR leaders and business leaders at a private event here in San Francisco. They asked me to speak about how Traction has used thought leadership to drive our success.
I was interested in that because I was recently at the Mirren agency business development conference and they had a panel of experts giving their two cents on how agencies should use thought leadership as part of their biz dev efforts. I thought the advice I heard was fairly... uninspired... so I figured this would be a nice opportunity to articulate what has worked for us here at Traction.
For about three years, I've been predicting to anyone who would listen—mostly, my cat, Satchmo—that the final episode of Mad Men would surely end with Don Draper tossing himself from a balcony and resolving into the falling man from the opening title sequence.
Surely, the seven-season-long existential crisis would end in a splat.
Spolier alert: It didn't.
We Need a dev who:
-Primarily works on back-end tech but also great with JS
-Loves Python and likes other languages such as Ruby, Java, PHP
-Able to lead and architect projects
-Is a great communicator and likes people
-Good with clients
We are looking for a senior front-end developer to join our team. Candidates should have prior experience developing advanced UI projects.
We are looking for a talented individual to manage a developer team for our largest client. The ideal candidate will have prior experience in Front-end Development and team leadership or Project Management.
Traction is on a mission to become one of the most in-demand agencies in the United States, sought out by the best brands in the world to design meaningful experiences for their customers. In 2014, we were iMedia’s Independent Agency of the Year.
You: An amazing individual with a head for operations, hands that don’t mind getting into a little project management, and a heart that is looking for an agency that prides itself on a great team, great work, and great clients (in that order).
In order to maintain competitive advantage, brands must create compelling experiences at every single touch point. And stories are a great way to do that. But how do brands create stories with value as opposed to simply churning out content?
In 2014, senior marketers from at least half a dozen brands expressed frustration with me over a gap in their agency portfolio. Their "advertising" agencies do a great job shooting TV spots and building their brand—but their solution to every problem is a script. Their "digital" agencies do a great job handling the digital stuff—like search, media buying, e-commerce and analytics—but they couldn't tell an idea from a lamppost....
Over the holiday season, Traction received many gracious gifts from our partners and vendors that seemed hard to distribute amongst our entire team.