How can a brand create disruption by making a simple emotional impact? What drives consumers to liking or paying attention to any advertisement out there?
Traction will be closed from noon to 2pm today. Despite the rain, the team will all be rambling on down Larkin Street to Civic Center for a chance to scream our heads of at the San Francisco Giants ticker tape parade. I couldn't keep people at their desks if I tried.
Last year, the team at Traction was honored to be named one of five finalist in the United States for 2013 iMedia Small Agency of the Year. This year, we are totally humbled and grateful to have been once again named a finalist in the 2014 iMedia Agency of the Year Awards—in 4 categories!
Last week, I had the good fortune to attend the Ad Age CMO Summit. Lots of CMOs and CEOs sharing great wisdom from companies like Kraft, Nationwide, GoPro, Target, Method, Plum Organics, Cisco and Oracle. But the highlight for me was the closing presentation from the Global Creative Director of Coca-Cola, James Sommerville.
James was the founder of Attik and I used to follow his work when I was cutting my teeth as a designer 18 years ago, so it was a real treat for me to see him speak. And as a designer, I found his presentation on Coca Cola's World Cup brand activation inspiring not just because of the work itself, but because of the lessons I took away from the design process he shared...
Adam Kleinberg, Traction’s CEO has just been confirmed as a guest speaker for Ad Age's Digital Conference on Tuesday, September 16th.
There is a time and a place for everything when it comes to marketing.
We’ve all heard of the Ice Bucket Challenge. The campaign has been a viral sensation this summer raising a ton of money for the ALS Foundation.
Our client Healthy Pet brought on Traction as agency-of-record a few months back and our first assignment was to launch ökocat, a new brand of natural cat litter, to the market. As that campaign is about to launch, we were super excited to be covered by Stuart Elliot in this morning's New York Times.
If you don't have a subscription and can't access the Times, I've pasted the story below...
Traction is looking for a UX Designer to join our creative team in our San Francisco office as a freelancer or possibly full-time.
For this role, we are seeking a hands-on individual who is well versed in core UX principles, user interface design patterns and standard UCD methodologies. The ideal candidate has deep experience in the ins-and-outs of interactive media and device agnostic web design and development.
Let’s face it. The advertising game is an expensive one. From radio to TV spots, the possibilities are not only endless, but come at a pretty penny.