Traction has been named a finalist in the 2015 iMedia Agency Awards for Small Agency of the Year! Last year, Traction was named the #1 Independent Agency in the United States and was a finalist in the Small Agency category as well. This has been the 3rd year in a row that Traction has been a finalist for the top small agency award....
Together with MENG, we are presenting a behind-the-scenes look at our latest B2B video marketing campaign produced for Lenovo.
Adam Kleinberg, Traction’s CEO, was featured in AdExchanger this week.
Traction's campaign for Lenovo has been getting noticed. First it was covered in an AdAge Best Practices feature on How to Tailer Content to the Customer Journey. It's also been picked up in Creativity and now it's been featured in AdWeek's AgencySpy blog in a story called Traction, Lenovo Know How You Really Treat Your Laptop.
recently was invited to speak at the PR Roundtable, a group of senior PR executives in the Bay Area that meet for a monthly luncheon and invite a "thought leader" to speak to the audience about their point of view.
Traction is hiring! We are on a mission to become one of the most sought-after agencies in the United States that best brands in the world seek out to design meaningful experiences for their customers.
At Traction, we are very happy today. Not only because we get to work at this great little agency with great co-workers and great clients, but because we get to do all this in the Bay Area, home of the greatest basketball team in all the land! CONGRATULATIONS WARRIORS!!! We love you.
So much that I wrote an article in Digiday this week called "10 lessons the NBA finals taught us about advertising."
This morning I was invited to speak on advanced mobile strategy at the Mobile Marketing Strategies Summit here in San Francisco. The title of my conversation was Experience Design and Storytelling.
I've just been invited to give a talk to a group of senior level PR leaders and business leaders at a private event here in San Francisco. They asked me to speak about how Traction has used thought leadership to drive our success.
I was interested in that because I was recently at the Mirren agency business development conference and they had a panel of experts giving their two cents on how agencies should use thought leadership as part of their biz dev efforts. I thought the advice I heard was fairly... uninspired... so I figured this would be a nice opportunity to articulate what has worked for us here at Traction.
For about three years, I've been predicting to anyone who would listen—mostly, my cat, Satchmo—that the final episode of Mad Men would surely end with Don Draper tossing himself from a balcony and resolving into the falling man from the opening title sequence.
Surely, the seven-season-long existential crisis would end in a splat.
Spolier alert: It didn't.