In order to maintain competitive advantage, brands must create compelling experiences at every single touch point. And stories are a great way to do that. But how do brands create stories with value as opposed to simply churning out content?
In 2014, senior marketers from at least half a dozen brands expressed frustration with me over a gap in their agency portfolio. Their "advertising" agencies do a great job shooting TV spots and building their brand—but their solution to every problem is a script. Their "digital" agencies do a great job handling the digital stuff—like search, media buying, e-commerce and analytics—but they couldn't tell an idea from a lamppost....
Over the holiday season, Traction received many gracious gifts from our partners and vendors that seemed hard to distribute amongst our entire team.
As a Senior Account Director at Traction, you'll work to fulfill our mission to be one of the most respected agencies in the world, where the experience getting there is as great as the work itself.
The Account Director is responsible for providing both strategic and tactical leadership across 2-3 client engagements while overseeing the execution of day-to-day project activities.
Traction is looking for a senior front-end developer to join our team. Candidates should have prior experience developing advanced projects.
Traction is looking for a senior designer to join our creative team in San Francisco full time or as a freelancer.
Traction is looking for an experienced client-facing interactive producer to manage complex web applications, direct-marketing emails, web pages, and daily maintenance requests.
My agency Traction just got a trophy.
We were named “Best Independent Agency” of 2014 in the U.S. in two rounds of judging in the iMedia Agency Awards — first from a panel of judges including senior marketers from MasterCard, Walmart, Kellogg., Coca-Cola , and Hershey; next from the votes of almost 5,000 members of the marketing community...
We are thrilled to announce that last night, Traction was named Independent Agency of the Year at the 2014 iMedia Agency Awards!
Traction was actually a finalist in four categories this year in iMedia's competition for the best digital agencies in the United States—Independent Agency of the Year, Small Agency of the Year, Best Agency for Video and Marketer of the Year (that was for me). Over 5,000 members of our industry voted to crown the winners of this year's awards.