A few weeks ago, I gave a talk at the Seattle Interactive Conference on “The Convergence of UX Design and Storytelling. Today, as user experience designers, now need to consider the story that lives within our pages, not just the user flows that connect them together. We need to become storytellers.
Make sure to check out the latest issue of Direct Marketing News featuring the 2013 40 Under 40 and our very own Executive Creative Director Theo Fanning. A list representing the "most accomplished young talent in marketing" - winners were selected for their "savvy, perseverance, and deft juggling skills." Congratulations to Theo and the other thirty-nine 2013 nominees!
In a few weeks, I'll be moderating a panel at ad:tech NYC featuring senior marketing and design leaders from Yahoo!, Bank of America, MasterCard and GE on the topic of Why User Experience is the New Black.
"Just why is UX the new black?" you ask.
Traction CEO Adam Kleinberg recently gave his thoughts on measuring content marketing ROI to Giselle Abramovich of CMO.com.
Talk about cutting it close! Traction made the San Francisco Business Times list of the Fastest Growing Companies in the Bay Area... by the skin of our teeth. We are listed as #100 out of 100!
The recognition keeps rolling on in over here at Traction. We are very proud to announce that we are one of five finalists for iMedia's 2013 Small Agency of the Year!
Should you create a media-plan first or content-plan first? When you ask, "what do I want to tell customers?" instead of "what do customers want to hear from us?" you're creating a silo-driven content marketing plan that often fails to engage. Such is the premise put forth by Traction Strategy Director Jabeen Yusuf in her recent article for Forbes.com.
It's been an amazing year here at Traction. We've expanded into a second office, taken on new clients, expanded the scope of work with our existing clients, won numerous industry awards, and now we need you to round out this year full of successes.
Traction is looking for a senior digital strategist to join our team full time in our San Francisco office. The senior digital strategist reports to the director of strategy and plays a key leadership role in the agency. The ideal candidate is a natural-born storyteller, able to weave engaging strategic narratives that inspire clients and agency team members to produce great work. The senior digital strategist will be the core strategic leader for select clients, managing the strategic-vision relationship with those businesses. Candidates must be comfortable developing insights and plans across media channels and able to grow brand awareness, stoke engagement, and enhance brand perception. The ideal individual possesses strong strategic communications and presentation skills and is able to confidently articulate (and fight for!) his or her ideas and recommendations.
Last week, I got a huge honor from the folks at MediaPost when I was named an OMMA Online Creative All-Star. According to editor, Joe Mandese, this is like their Hall of Fame for digital marketers, so it was flattering and humbling to get this recognition.