With the help of psychologists, ‘joy’ marketing is a hot advertising trend. Here are a few examples of brands bringing a little joy to consumers:
At Traction, our consistent organizing principle is around the idea that to be effective, marketing should bring value to meet the needs and desires of today’s digital consumer. This is a consistent thread that drives all of the work we do from the video content we develop to omni-channel experiences we help produce to emails we develop to the keywords we buy.
I wanted to articulate how this thread weaves its way through the who, what, where, when, how, and why of Traction.
Our CEO, Adam Kleinberg, recently described to CIO Magazine "What the hell is the difference between ad and marketing technology?"
This was a busy week.
On Wednesday, I had good fortune to be a judge in the first round of the Effie Awards. It was a refreshing treat to take some time out of my day and spend time really giving deep thought to what makes great work great. It was also very interesting to see how other agencies articulated the effectiveness of their best work.
Traction received two shiny trophies this past week, both finalists for the 2015 Digiday Video Awards.
Adam Kleinberg, CEO of Traction was featured in CIO discussing the pitfalls of marketing and ad tech.
As part of work Traction is doing for one of our clients in the investment industry, I was researching the current state of retirement savings. It didn’t take long to discover that many American adults have either severely underfunded or have no retirement savings at all. Interestingly, the same Federal Reserve’s 2014 survey that found nearly one third of working adults have no retirement savings or pension,also reported that Americans are increasingly optimistic and feel positively about their financial situation. While I suppose ignorance is bliss, I was inspired to do some further research to see if there might be a way to apply psychology to this problem to get more people to save for their future.
This morning, I published an article in Ad Age called "Why ad tech is the worst thing that ever happened to advertising." The gist of the story was that ad tech provides us with great tools, but that the way they have been implemented has left a mess in their wake that has negative impacts on both marketers and consumers.
Someone reached out to me to ask, "what's the solution?"
Much has been written about how much digital advertising sucks. In a world where quantifiable ROI is demanded by the CFO of every organization and the CMO needs to deliver, it's all too easy to focus on delivering cheap banner ads and rely on last-click attribution to develop digital ads that, well, suck. As e-commerce becomes more and more of a driving force in our economy, will digital ads that suck continue to prevail?
Traction has been named a finalist in the 2015 iMedia Agency Awards for Small Agency of the Year! Last year, Traction was named the #1 Independent Agency in the United States and was a finalist in the Small Agency category as well. This has been the 3rd year in a row that Traction has been a finalist for the top small agency award....