our words.

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Ökocat in the New York Times!

by Adam Kleinberg

Ökocat in the New York Times!

Our client Healthy Pet brought on Traction as agency-of-record a few months back and our first assignment was to launch Ökocat, a new brand of natural cat litter, to the market. As that campaign is about to launch, we were super excited to be covered by Stuart Elliot in this morning's New York Times.

If you don't have a subscription and can't access the Times, I've pasted the story below...

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UX Designer wanted

by Traction

UX Designer wanted

Traction is looking for a UX Designer to join our creative team in our San Francisco office as a freelancer or possibly full-time. 

For this role, we are seeking a hands-on individual who is well versed in core UX principles, user interface design patterns and standard UCD methodologies. The ideal candidate has deep experience in the ins-and-outs of interactive media and device agnostic web design and development.

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Digital Metrics Delirium

by Kelly Koligian

Digital Metrics Delirium

Digital metrics promise the ability to be accountable for everything we do in advertising, but the reality is that they are limited in what they can actually measure. 

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My new role with sfBIG

by Adam Kleinberg

My new role with sfBIG

sfBIG is the largest ad industry organization in the Bay Area and is dedicated to driving thought leadership and bringing learning and networking opportunities to our community. This community has given lots to me, so I was super-excited when sfBIG president John Durham asked me to take over duties as Content Chairperson this summer.

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