History proves that everything must come to an end—that is just the nature of things. It's a universal constant. Species go extinct, tools become obsolete and empires fall. Though until the last hundred years, successful technologies traditionally had a much longer lifespan.

Many brands are confused about their mobile strategy. They ought to be. The landscape is confusing, rapidly changing and obscured by the promises of scores of vendors trying to sell you magic bullets.

There's no denying, however, that at the core of your mobile strategy is your presence. So, let's tackle that.

This week, we embraced revolution.

Sure I'm a bit biased, but I believe we've got something great going on at Traction. 

However, like any organization we also have room for improvement. And who better to know where Traction has room for improvement than the people who are Traction.

So we had an offsite yesterday that we called #OccupyTraction.

This week's Ad Age predicts that creative agencies are going to have to learn to move faster. What will be the implications if that's true? How will we adapt?

My wife gave me the Steve Jobs biography for Hanukah. I'm two days in and a hundred pages down. I'm mesmerized by Steve's greatness and accompanying weirdness. He was never ordinary.

Yet I still find myself aching to pull lessons away to imbue into my professional life. How can I be a better leader? A better visionary? A better manager? A better marketer?

'Tis the season for self-indulgent agency holiday cards, websites and videos. While we usually throw our own version of merriment into the fray, this year we decided to pass all that joy onto all of you.

We're getting our Ho Ho's on over here in Tractionland. Coming at you with another blast from the past.

Yesterday, I was invited to have lunch at Burning Man's new headquarters down on 6th and Market. Lunch was yummy, we had a great conversation, and it was interesting to see the similar challenges that creatively focused organizations face—regardless of their size or the nature of their business.

We are not a sentimental lot.

But as the holidays are here again, it only seemed fitting to look back at the last time this dark cloud that is the "merry season" descended upon us.

A few weeks back I spoke on a panel at SF State on "How to attract, train and retain millenials as sales professionals" along with Sarah Ciccarello, vice president customer marketing, Clif Bar & Company, Dave Santos, senior director of sales, Genentech, and Andy Scollan, director of sales development for North and Latin America, Salesforce.com.

SF State posted a great recap of the discussion here including an overview of the "8 characteristics of millenials I presented."

But after the panel, I feel there's a ninth to add to the list.