Digital metrics promise the ability to be accountable for everything we do in advertising, but the reality is that they are limited in what they can actually measure.
sfBIG is the largest ad industry organization in the Bay Area and is dedicated to driving thought leadership and bringing learning and networking opportunities to our community. This community has given lots to me, so I was super-excited when sfBIG president John Durham asked me to take over duties as Content Chairperson this summer.
What a nice surprise this morning when I opened up my email to find that iMediaConnection had published a list of Blogs Every Marketer Should Follow and the Traction blog was right up there on top of the list!
Adam Kleinberg, Traction's CEO, was featured in iMedia Connection explaining the 7 deadly myths about big data.
Traction is looking for an Account Supervisor to join our team in our San Francisco office.
The Account Supervisor is responsible for managing and leading the agency’s day-to-day relationship with clients that result in long-term repeat business and positive referrals for new business.
Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' paid service announcement.
Let’s admit it. No one is perfect, although we may strive to be. Whether it is your personal or professional life, success is our ultimate goal.
Come see our CEO, Adam Kleinberg, speak on a panel at the San Francisco chapter of the Social Media Club (https://www.facebook.com/SocialMediaClub) on June 25!
The Wall Street Journal reported today that "Ad Buyers Sure Love Vice, But Are Torn About its Valuation." And I am the "ad buyer" they were talking about. I was asked for an opinion on what I thought of their billion-dollar-plus valuation and potential acquisition by Time Warner and I have to say, I was pretty enthusiastic about Vice as a content brand.
Traction Media Director, Abe Snyder, was featured in Digiday today for reporting on ‘How to Avoid Crappy Online Video.’