Traction’s very own Creative Director, Theo Fanning was honored last Thursday at sfBIG’s Big Star 2016 Awards as Creative BIG Star of the Year.
The sfBIG BIG Star Awards are coming to town and Traction is a finalist in three categories. sfBIG (San Francisco Bay Area Innovation Group) is the Bay Area's largest digital marketing industry organization, so we're thrilled to be recognized among the best in SF!
Today Clutch published an updated report on top San Francisco digital marketing agencies. The research leverages Clutch’s proprietary Leaders Matrix methodology, mapping each firm's focus on digital marketing services against their ability to deliver on clients’ expectations.
It doesn't take a marketing genius to tell you people spend a crazy amount of time in front of their phones. And there's no sheet of glass humans stare at that is more desirable to advertisers.
I recently attended the iMedia Brand Summit where I was interviewed about the problem this industry is facing with ad blockers. Check out the video to see what I said.
The use of visual language is skyrocketing with 2015 seeing a sharp increase in its use. The Oxford Dictionary choose an emoji – officially known as ‘Face with Tears of Joy’ – as the word of the year in 2015. Last year also saw GIFs become a mainstream way to explore and explain the world . Memes are a large part of our online experience, especially on social channels.
At first, digital imagery was used as punctuation for text, but now it can transfer the subtext, or even the entire message itself. The rise of emoji use on Instagram and Facebook correlates directly with a decline in the use of slang; people are replacing words with pictures. If your brand uses social media for insights and metrics, it’s time to find ways to get smart about possibly including visual language in your brand voice, and definitely in your analysis.
Is Traction driving a reshaping of the digital advertising ecosystem? Perhaps, we’re playing a part.
Adam Kleinberg, Traction’s CEO was mentioned this week in Huffington Post’s Business section.
Traction’s CEO is headed to the Big Easy to speak at the Digiday Programmatic Summit about Why Ad Tech is the Worst Thing That Ever Happened to Advertising. The Summit will be held at Ritz Carlton in New Orleans.
In order to drive engagement around Lenovo servers, Traction recently created a series of branded entertainment videos illustrating how intense moments of technology failure can have a lighter side.