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Do you need a Brand Activation AOR?

by Adam Kleinberg

In 2014, senior marketers from at least half a dozen brands expressed frustration with me over a gap in their agency portfolio. Their "advertising" agencies do a great job shooting TV spots and building their brand—but their solution to every problem is a script. Their "digital" agencies do a great job handling the digital stuff—like search, media buying, e-commerce and analytics—but they couldn't tell an idea from a lamppost....

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Account Director Wanted

by Traction

Account Director Wanted

The Account Director is responsible for providing both strategic and tactical leadership across 2-3 client engagements while overseeing the execution of day-to-day project activities.

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Interactive Producer Wanted

by Traction

Interactive Producer Wanted

Traction is looking for an experienced client-facing interactive producer to manage complex web applications, direct-marketing emails, web pages, and daily maintenance requests.

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On being named Independent Agency of the Year

by Adam Kleinberg

On being named Independent Agency of the Year

My agency Traction just got a trophy.

We were named “Best Independent Agency” of 2014 in the U.S. in two rounds of judging in the iMedia Agency Awards — first from a panel of judges including senior marketers from MasterCard, Walmart, Kellogg., Coca-Cola , and Hershey; next from the votes of almost 5,000 members of the marketing community...

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Traction named Best Independent Agency!

by Adam Kleinberg

Traction named Best Independent Agency!

We are thrilled to announce that last night, Traction was named Independent Agency of the Year at the 2014 iMedia Agency Awards

Traction was actually a finalist in four categories this year in iMedia's competition for the best digital agencies in the United States—Independent Agency of the Year, Small Agency of the Year, Best Agency for Video and Marketer of the Year (that was for me). Over 5,000 members of our industry voted to crown the winners of this year's awards.

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