our words.

Someone always has something insightful to say.

The 5 Ws of Traction

by Adam Kleinberg

The 5 Ws of Traction

At Traction, our consistent organizing principle is around the idea that to be effective, marketing should bring value to meet the needs and desires of today’s digital consumer. This is a consistent thread that drives all of the work we do from the video content we develop to omni-channel experiences we help produce to emails we develop to the keywords we buy. 

I wanted to articulate how this thread weaves its way through the who, what, where, when, how, and why of Traction.

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What problem are you solving?

by Adam Kleinberg

What problem are you solving?

This was a busy week. 

On Wednesday, I had good fortune to be a judge in the first round of the Effie Awards. It was a refreshing treat to take some time out of my day and spend time really giving deep thought to what makes great work great. It was also very interesting to see how other agencies articulated the effectiveness of their best work.

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Thinking in circles for a better future

by Lauren McGehee

Thinking in circles for a better future

As part of work Traction is doing for one of our clients in the investment industry, I was researching the current state of retirement savings. It didn’t take long to discover that many American adults have either severely underfunded or have no retirement savings at all. Interestingly, the same Federal Reserve’s 2014 survey that found nearly one third of working adults have no retirement savings or pension,also reported that Americans are increasingly optimistic and feel positively about their financial situation. While I suppose ignorance is bliss, I was inspired to do some further research to see if there might be a way to apply psychology to this problem to get more people to save for their future.

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When e-commerce and content collide...

by Adam Kleinberg

When e-commerce and content collide...

Much has been written about how much digital advertising sucks. In a world where quantifiable ROI is demanded by the CFO of every organization and the CMO needs to deliver, it's all too easy to focus on delivering cheap banner ads and rely on last-click attribution to develop digital ads that, well, suck. As e-commerce becomes more and more of a driving force in our economy, will digital ads that suck continue to prevail?

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