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Traction

Upcoming Speaking Events

by Traction

Upcoming Speaking Events

We're pleased to announce two upcoming speaking events for Traction CEO, Adam Kleinberg in April.

DigiDay Video Upfront, April 14 at 12:55pm in Los Angeles

Adam will be presenting a case study on how Traction has used video as part of a transmedia storytelling experience to drive awareness and purchase intent for our clients. Exec. Creative Director Theo Fanning's was a panelist at DigiDay's Mobile Apps conference in February.

Customer Engagement Technology World, April 27 at 2pm in San Francisco

At CET World's first San Francisco show, Adam Kleinberg will be on a panel discussing "Integrating DOOH (Digital Out-Of-Home) Into Core Marketing Strategy." Here's the official session description:

Digital and interactive OOH, like many emerging media, are often bolted on to a marketing program at the last minute. It's an easy trap to fall in to – real and perceived factors like small reach, unproven ROI, unknown risk, and more create barriers to truly integrating new channels into a marketing plan.

But the reality is that many channels once considered "emerging" have grown to a point that they can't be ignored anymore. Still, marketers struggle with the "right" way to integrate into their marketing mix. Companies that embrace a culture of experimentation and innovation - and position these new channels at the center of their marketing strategies – are reaping rewards in the form of breakthrough ROI and important foundational learning for future success.

In this session, you'll hear agency professionals discuss the interactive/digital OOH space, their approach to integrating into a client's marketing strategy, how they overcome common hurdles, and some important learnings and best practices from previous initiatives.



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