Adam Kleinberg
CEO
San Francisco Bay Area
In 6th grade, I was programming video games on a PET computer. In 1997, I started my first blog. In 1998, I was the resident Flash guy at hot integrated agency. Then, I hopped around several agencies—both digital and traditional—for a few years.
In 2001, some friends and I started Traction.
Traction calls itself an interactive agency, but we believe everything is interactive. We are part advertising agency, part innovation consultancy. We are exceptionally good at aligning psychology and technology to create ideas that solve business problems. It's the reason we've been named the top interactive agency in the country.
It's the reason we work with the best brands in the world. And it's our goal to be a leader in designing innovative brand experiences that align business challenges with the needs, desires and behaviors of the people they serve.
