Chinese e-commerce company Alibaba.com Ltd. will launch its first major marketing effort in the U.S. on Monday, as it searches for growth amid the global recession.

The $30 million campaign aims to introduce U.S. entrepreneurs to Alibaba.com's English-language site, which offers materials to make everything from wedding dresses to gadgets, as well as resources to help sell the products to other businesses.

The push is Alibaba.com's latest effort to build its position outside China, where it runs one of the largest business-focused Web sites and is a well-known Internet brand.

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