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Speaking Events: ad:tech and MENG

by Traction

Speaking Events: ad:tech and MENG

Our CEO, Adam Kleinberg, has once again been invited to come out from behind the helm of Traction and share his unique opinion on several aspects of our industry. Don't miss your chance to see him in action at ad:tech and MENG.

*ad:tech San Francisco April 3rd and 4th  

Adam will be speaking on What Buyers Want: How Not To Piss Off a Brand Marketer at 5pm on April 3rd.  Lead by Kendall Allen and featuring presenters Lucy Jacobs, Skip Brand, and Tamara Bousquet; this session will focus on buyer-seller relationship in digital media sales. Sit in on two role-played sales calls and receive feedback and tips from professional high-level buyers. Key takeaways will be: 

* Seeing sales scenarios unfold in real-time with feedback from brand and agency professionals.     

* Tips for building new and existing sales relationships.      

* Advice on best practices for both buyers and sellers. 

*MENG Northern California Chapter April 19th    

 Adam will be speaking to the Northern California chapter of the Marketing Executives Networking Group on April 19th. His talk will be on Designing Brand Experiences and how smart brands get ahead by:

* Using currencies to create value

* Designing for distributed consumption

* Getting your ROA - Return on Awesome

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