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Adam Kleinberg at IAA WEST 5/3

by Traction

Adam Kleinberg at IAA WEST 5/3

Our CEO Adam Kleinberg has made it his priority to delve into the concept of gamification and it's ramifications for our industry. The only thing he likes more than writing and discussing gamification is writing and discussing why everyone hates you (and how you can change that).  So before you check out for the Cinco de Mayo weekend, make sure to catch his IAA West panel discussion on gamification taking place May 3rd at Goodby Silverstein & Partners in San Francisco.

Moderated by John-Paul Aguirre and featuring panelists Alex Han, Steve Patrizi, and Blake Commagere; the panel will cover the future of gamification and how it can be used to create meaningful customer engagement. Interested in attending? Here are the details:

Where: Goodby Silverstein & Partners 720 California Street, San Francisco, CA 

When: May 3rd, 2012

Time: 6:15pm for cocktails, 7pm for the panel discussion

Ticket Info: Free for IAA West members (although an RSVP is requested). $25 for non-members.

Further ticket/RSVP information can be found here

Related Links:

Speaking Events: ad:tech and MENG

Gamification: Help or Hype? 

MASHABLE: How to Gamify Your Marketing

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