Come see Adam speak at Videonomics Dallas. A series of nationwide events designed to educate marketing and advertising executives on the power of video, Videonomics Dallas will feature guest speakers Ian Wolfman from MEplusYOU, Kirk Heinlein from AT&T, Kevin Nalty from Janseen, Michael Mathieu from Affine, and David Pritchard the Executive Producer of The Simpsons. And of course our very own Adam Kleinberg.

Speaking at 5pm, Adam's talk Leaning Back While Leaning Forward covers issues of engagement in the video realm.

It’s no surprise that marketers today value engagement. It’s also no surprise that marketers struggle to measure it. Why is that? Because the term “engagement” isn’t really well-understood.  Interaction is a means to an end. We don’t want people clicking around for the sake of interacting. We want them to be inspired. To laugh. To cry. To desire our products. To share. And yes, to be measured as much as they can.  Online video has the power to make all these things happen. While digital is championed as a lean-forward medium, video offers people moments where they can lean back. People yearn for those moments.  Watch how in the very last presentation before the folks from Videonomics open the bar.

For more information on Videonomics Dallas see their site: http://videonomics.com/dallas/