As social media evolves from novelty to business practice we see a lot of interesting strategies that brands are utilizing to engage with users. From incentives to customer service, brands are trying anything and everything to get users to like, follow and share their social media programs. Some strategies are smart.  Others are just desperate.

Here at Traction, we like experimenting with pushing boundaries and testing ideas that may be unconventional or even crazy. So instead of giving away iPads, white papers or special discounts... we're threatening small furry creatures with bodily harm:

Like we said, it's an experiment.