This Thursday, September 6, I'll be hosting an event at our new space for my alumni organization where I'll be giving a presentation called "Your Brand is a Commodity." If you'd like to attend, drop us an email and we'll add you to the invite list.

Here's a description of the event:

Over the past decade, financial super-pressure combined with technology allowing us to measure the performance of our advertising has created a shift in marketing. The result has been a relentless focus on quantifiable ROI that is turning our brands into commodities. 

Join CSV (Cornell Silicon Valley) at Traction's agency HQ as CEO Adam Kleinberg '92 examines how differentiation in the marketplace has been lost and how data-driven, left-brain thinking has lead to a lack of real growth. Adam calls for a return to building end-to-end brand experiences using a company's whole brain to ultimately get a "return on awesome."