Facebook featured Traction's "Real or Fake?" campaign for Adobe in a case study on their blog. Adobe wanted to sell its Studio MX to college kids. They had a great student rate, but a couple hundred bucks is still a lot of money when you're competing for share of pocket with beer and pizza. 

Here's a snip from the post.

Challenge: For this project, the challenge was clear: Increase awareness among college students for the launch of Adobe Student Editions in North America; we wanted students to know that they can purchase Adobe products at a steep discount for students (up to 80% off the full retail price).

Read the rest on the Facebook blog