Traction's illustrious (some might say illustrated) creative director, Theo Fanning, has been confirmed to speak at two back-to-back industry events: DIGIDAY: ON MEDIA and DIGIDAY: MOBILE.

Both conferences will be held in Los Angeles at the Hyatt Regency Century Plaza on Feb. 23rd and 24th respectively.

Panel details below:

ON MEDIA, Feb. 23rd: 

2:45pm: Digital Advertising Creativity (And The Lack Of It): Key creative executives shine a light on what works, what doesn’t, what is pretty online and what is just gritty and effective. Also: A look at how social and mobile creative are progressing.

Speakers:

Theo Fanning, Executive Creative Director, Traction

Josh Rose, EVP, Digital Creative Director, Deutsch LA


Ned Russell, Managing Director, Saatchi & Saatchi Wellness


Mitchell Reichgut, Founder & CEO, Jun Group

MOBILE, Feb. 24th: 

12:00PM: iAds: Formats and Creativity Panel: Its not the size that matters...or is it? smartphones are on their way to ubiquity, but even the largest of mobile screens is tiny compared to the smallest of laptops, let alone desktop monitors. where are mobile ad formats and creativity headed when our opposable thumbs become more hindrance than helpful?

Speakers:

Theo Fanning, Executive Creative Director, Traction

Other panelists to be announced.