Traction's Creative Director, Theo Fanning, had the opportunity to share some of his views on advertising, media, mobile and more at DIGIDAY: ON MEDIA and DIGIDAY: MOBILE.

Needless to say, some of his comments were insightful, polarizing and occasionally charmingly incoherent.

Watch the panel discussions and judge the carnage for yourself:

Panel 1: Creativity (or lack of it) in Digital Advertising