At Traction we believe that "everything is interactive." Taking that to heart, the creative team had some old-school interactive fun, inspired by Adam Kleinberg's SXSW presentation: "7 reasons why your employees hate you." Pretending that our boss was an evil tyrant, we xeroxed photos of Adam and took turns defacing enhancing them with a variety of mediums such as ink, pencil, and collage. Imaginary retribution never felt this good.

Have fun at SXSW, Adam!

Love,
The Creative Team