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January 2011Archive

When Harry Met Curry

by Prashant Jaisinghani

When Harry Met Curry
I remember the time when I was first introduced to Mr. Potter. It was dark and he was about 10 feet tall even though he was just a boy. That first Harry Potter movie changed everything (relatively speaking of course). Here was a boy who was living life surrounded by something I had always craved—magic. Of course Potter-mania was already in full swing by then, but I had discarded the entire Potter epidemic as children's fluff. Little did I know that this boy would become an icon and defeat "He who must not be named"!

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Start with Why

by Adam Kleinberg

Start with Why

"People don't buy what you do, they buy why you do it." Take a look at this TED talk by Simon Sinek, the author of Start with Why.

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Why great brands don't care what you think

by Theo Fanning

Why great brands don't care what you think

With the advent of social media, crowd-sourcing and consumer participation, brands are finding themselves deluged with comments, complaints, suggestions and requests. Many are struggling to navigate and decipher this new wealth of consumer generated content. So how do successful companies take advantage of this new source of information without drinking from a fire hose of data?

Most just ignore it.

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WebM and MPEG and OGG. Oh My!

by Tack

WebM and MPEG and OGG. Oh My!

Google is the most recent browser vendor to have stirred the html5 video pot. Passionate posts have flowed about if it's a good or bad of them to drop their support for h.264. And this all goes back to the debate in the html5 specs about which should be ~THEE~ codec for the video element. That never got resolved. You can think of the current spec as having handled the dispute by punting.

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Social B2B Marketing Examples

by Adam Kleinberg

Social B2B Marketing Examples

A colleague asked me today if we were doing anything interesting in the social space for our B2B clients. Since many of our social engagements are strategic in nature, they sometimes don't make it to our portfolio, so I thought I'd take the opportunity to share my response.

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