our words.

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October 2011Archive

4 Reasons to Reinvent Your Website

by Adam Kleinberg

4 Reasons to Reinvent Your Website

Over the last two years, the world has been reinvented yet again. The proliferation of devices and the advances in the interfaces that run on them have raced forward like an avalanche. Nielsen is predicting that 50 percent of the U.S. market will have smartphones by the end of 2011. Apple introduced the iPad and has since sold more than 15 million of them.

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I Need a Hand Job?

by Theo Fanning

I Need a Hand Job?

I didn't think it was possible that we could find an infomercial more ridiculous, offensive and as wrong as the one Adam found for Sheet energy strips—until we found this one.

Good taste be damned! Let's drive these bad jokes into the ground until everyone groans. (sorry, I couldn't resist)

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Designing a People Strategy

by Adam Kleinberg

Designing a People Strategy

I'm proud that Traction has been honored to work with some of the world's greatest brands and that publications like iMedia Connection and BtoB Magazine have recognized us as one of the top advertising agencies in the U.S. But what I'm most proud of is that in the last ten years, less than ten employees have ever chosen to leave our agency.

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BBQ Showdown 5: Meat & Potatoes

by Traction

BBQ Showdown 5: Meat & Potatoes

We do a lot of silly things at Traction and we are proud of almost every single one of them. Our semiannual BBQ competition is just an example of the ridiculous activities that we take just a little too much pride in.

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Traction: The Olden Days

by Adam Kleinberg

Traction: The Olden Days

Recently our receptionist, Kasey found this picture of Traction's main office from 50-60 years ago. It was just a little reminder to us that time marches forward with or without you.

Things change, but things stay the same.

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Watch your weight, not your mouth

by Adam Kleinberg

Watch your weight, not your mouth

We've had a number of posts on our blog recently about subjects ranging from the suggestive to the profane lately. How do you toe that line without crossing it? Can your brand talk like real people? If you drop an f-bomb, will the world explode?

Weight Watchers doesn't think so.

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