It's nice to live in San Francisco this morning. As I look around the city, I see scores of people dressed in orange. Virtually everyone has a smile on their face. I bought two copies of the Chronicle so one day my kids would be able to show their kids the "Giants Win It!" headline.

But, does the San Francisco Giants winning the World Series hold meaning for marketers?

There is no question about it, being a creative professional is a difficult job. But working with creatives is no easy task either. They are moody, judgmental and opinionated. They can be your best friend or your worst nightmare. They can make or break your project, career or business. How you work with your creative team is directly proportional to how effective they will be for your business. Here are five simple—but often overlooked—things you can do that will insure that your creatives respect you and work their hardest on your project.

Every six weeks, Traction has a series of pizza and knowledge sharing sessions we call The Learn Phase. Here's a presentation from the latest: "Uncovering SEO (it's really not that complicated)" presented by Tractionistas Khai Nguyen and Isabel Jagoe. 

Photos from the San Francisco Giants Championship Parade, right in our backyard (literally). Congrats Giants!

"It happens like this. He sets out in the afternoon on the track that has been shown to him and soon he leaves the little town behind. In an hour or so he is among low hills covered by olive trees and grey stones, from which there is a view out over a plain that gradually descends to the sea. He is intensely happy, which is possible for him when he is walking and alone...

It's a known fact. Traction loves beer.

We own a kegerator with two selections on tap. We regularly celebrate beer o' clock. And the team itself has many connoisseurs as well as a brewer who won the Sierra Nevada Beer Camp competition. That is why a request to design Traction branded pint glasses not only made sense, but was long overdue.

So, you want to start a start-up?

Seeing that I am an Indian writer with the fabulous stylings of the "Sex and the City" star, I thought I would adopt her name with a little twist. Under this name, I will report on the life and times of an agency writer with a strong love for cashmere and a curious way with a pen.  It is my hope that my writing will inspire you to find your inner (and outer) fabulous self, wherever you are.

Facebook featured Traction's "Real or Fake?" campaign for Adobe in a case study on their blog. Adobe wanted to sell its Studio MX to college kids. They had a great student rate, but a couple hundred bucks is still a lot of money when you're competing for share of pocket with beer and pizza. 

LinkedIn in has become one one of the Big Three in social media (along with Twitter and Facebook), but until now there has been little to no reason for brands to give much thought to their presence there. While the professional networking tools for individuals have been fantastic, the tools for companies to build a presence there have been lacking.

Until now.