Recently, we were asked by our friends over at Lanesplitter Pizza to make some content updates to their website. Since we’ve been keeping abreast of the latest musings on Responsive Design by folks like Luke Wrobleski, Ethan Marcotte and many others, we thought it would be a good time to put into practice some of our evolving thoughts on the topic.
Here's a riddle:
I'm am a woman between the age of 18 and 34. I'm pretty young but old enough to join the military. I'm of Asian/Pacific Islander decent, but definitely American. You'll find me in the northeastern part of the United States. I'm pretty smart with either a college degree or working on my masters. But for whatever reason, I'm making under $50k.
Who am I?
Last week I was at a conference and had the good fortune to talk with several marketers about their brands. I was surprised at how many of them were quite aware of, yet hadn't done anything about the fact that their brands didn't have a voice.
Adobe has just introduced a new service called Adthenticate which could become an essential tool in the online marketing toolkit of top interactive agencies across the land.
How does it work?
Twitter yesterday introduced a new feature called the Activity tab. It's a move reminiscent of Facebook's Beacon fiasco a year back.
Will people revolt?
This morning I gave a presentation to the Marketing Executives Networking Group on Designing Brand Experiences. I posted it to my SlideShare so you could check it out.
Last week I was invited to participate in a panel discussion held by the ANA (Association of National Advertisers) on the topic of Agency Relations. A hot topic of conversation was performance-based compensation. Thus far, there's no consistent model that's been adopted to address this.
I have a theory...
A few months ago, I publicly bashed Klout in an article on Mashable (How to Gamify Your Marketing) for not thinking things through and as a result, undermining their mission. So this morning when I got their email newsletter featuring a post from their CEO Joe Fernandez on Klout's vision, I felt obliged to see what they had to say...
I'm live-blogging at the BtoB Magazine NetMarketing Breakfast in San Francisco this morning. I always show up at these events because it's valuable to see what marketers pull out of their bag of tricks to show off to their peers when they're in front of a microphone. What am I seeing?