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December 2011Archive

Managing a millenial salesforce

by Adam Kleinberg

Managing a millenial salesforce

A few weeks back I spoke on a panel at SF State on "How to attract, train and retain millenials as sales professionals" along with Sarah Ciccarello, vice president customer marketing, Clif Bar & Company, Dave Santos, senior director of sales, Genentech, and Andy Scollan, director of sales development for North and Latin America, Salesforce.com.

SF State posted a great recap of the discussion here including an overview of the "8 characteristics of millenials I presented."

But after the panel, I feel there's a ninth to add to the list.

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The Spirit of Grouchmas Past

by Theo Fanning

The Spirit of Grouchmas Past

We are not a sentimental lot.

But as the holidays are here again, it only seemed fitting to look back at the last time this dark cloud that is the "merry season" descended upon us.

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My lunch at Burning Man HQ

by Adam Kleinberg

My lunch at Burning Man HQ

Yesterday, I was invited to have lunch at Burning Man's new headquarters down on 6th and Market. Lunch was yummy, we had a great conversation, and it was interesting to see the similar challenges that creatively focused organizations face—regardless of their size or the nature of their business.

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Does your brand impute?

by Adam Kleinberg

Does your brand impute?

My wife gave me the Steve Jobs biography for Hanukah. I'm two days in and a hundred pages down. I'm mesmerized by Steve's greatness and accompanying weirdness. He was never ordinary.

Yet I still find myself aching to pull lessons away to imbue into my professional life. How can I be a better leader? A better visionary? A better manager? A better marketer?

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