I seem to be full of advice for CEOs this week. First, I was quoted—along with a bunch of other agency leaders—in an article on iMedia called "A survival guide for startup agencies." Then, I was interviewed on Ceo2Ceos.com on "How do you adapt behavior as you shift focus?"
Now if I could just practice what I preach, I'll be in great shape.
Here are some nuggets of what I had to say...
I recently attended a webinar about social media analytics. I’m always wary of these webinars as they tend to try to sell you something and since this was a Q&A panel, I was also wary that the discussion would be all over the place. I was pleasantly surprised it was neither.
Hubspot hosted the webinar with a panel of speakers taking questions via Twitter hash tag. There were approximately 5,000 people in attendance, so you can imagine that the feed went really fast (and easily a trending topic on Twitter within minutes). The speakers represented different perspectives of social media measurement from the small business/entrepreneur business side to the software analytics side.
Although there were lots of good points in the webinar, I’ve filtered the hour long Q&A to the following key takeaways...
It’s common for marketers to get fixated on the tangible when it comes to innovation—products, features, tools.
"Let’s create an iPad app to engage our customers.";
"Let’s use a DSP to buy our media."
But let’s open the windows and see what’s going on outside of our industry. How are other companies innovating?"