About fifteen years ago, I met Theo, Traction's chief creative poobah, through a group of artists called artgroop that used to get together once a week at somebody's apartment. Everyone would show up with a bottle of wine, a sketchbook and $10 to kick in for a model who would perch themselves on the host's coffee table while fifteen or twenty of us practiced our skills.
Last Friday, we got back to our roots.
This morning, I attended the Oxford Economics World Outlook Conference here in San Francisco. The title of the presentation given by the global forecasting consultancy was "Deeper Crisis or Turning Point: What lies ahead for the global economy?"
"What does lie ahead?" you ask with baited breath....
We regularly tell our clients that their customers today rely on one another to form opinions and make decisions about brands more than they rely on the brands themselves.
We're no different.
That's why I'm so excited that our clients at Traction have nice things to say about us. So many nice things that between my LinkedIn profile and Traction's, we've got over 50 recommendations from clients, partners and former team members.
I try not to toot our own horn too much on this blog—but figured sharing how others toot our horn is fair game. And since you're here, not on Traction's LinkedIn profile, I thought I'd share a few.
Here are half of them—all from clients (you can view more from partners, former employees, contractors who have worked here and more on my profile):
I just found a screen shot from the very first website I ever worked on. It was an e-commerce site for SGI to sell their fancy new Visual Workstations back in 1997.
Come see Adam speak at Videonomics Dallas. A series of nationwide events designed to educate marketing and advertising executives on the power of video, Videonomics Dallas will feature guest speakers Ian Wolfman from MEplusYOU, Kirk Heinlein from AT&T, Kevin Nalty from Janseen, Michael Mathieu from Affine, and David Pritchard the Executive Producer of The Simpsons. And of course our very own Adam Kleinberg.
As social media evolves from novelty to business practice we see a lot of interesting strategies that brands are utilizing to engage with users. From incentives to customer service, brands are trying anything and everything to get users to like, follow and share their social media programs. Some strategies are smart. Others are just desperate.
This Thursday, I'll be heading to Texas. I'll be speaking at the Videonomics conference at... get this... Cowboys Stadium.
First, let me say, "Go Giants!"
Now that I've got that out of my system, let me focus on the talk I'll be giving. It's called "Leaning Back while Leaning Forward" and in it, I'll be introducing a diagram that I call The Online Video Continuum.
Last Thursday, I spoke at the Videonomics conference in Dallas. The invite-only event drew some amazing people—the other speakers included YouTube web-lebrity Kevin Nalts (of farting in a library fame) and Mark Cuban (billionaire/Dallas Mavericks owner/king shark on Shark Tank).
The consensus on online video?