404
Whatchoo looking for, Willis?

We can't find the page you typed in.

Recent articles
The Futureproof Project: Generative AI
Wednesday, March 6, 2024The Futureproof Project: Savvy Marketing in the AI Era

Our latest Futureproof Project event in San Francisco, "Savvy Marketing in the AI Era," was a profound exploration of how AI reshapes our understanding of marketing, innovation, and societal norms. I had the honor of sitting down with Shiv Singh, a vanguard in the intersection of marketing and digital innovation.

Digiday
Thursday, February 29, 2024Digiday Spotlights Traction's Approach to Client Service

This week, Digiday wrote a story on how Traction is revolutionizing client services with former brand-side talent and how Lauren Evans joined Traction and was promoted to lead our client service team after spending 9 years growing lululemon from a $500M to a $6B business.

People in windows of an office building at night
Monday, February 26, 2024What Can Go Wrong If AI Risk Management Isn’t Up To The Task

It’s no surprise that marketing is one of the first disciplines to embrace generative AI. In a recent State of Generative AI Survey by risk management platform Portal26, 68% of respondents in the marketing, media and sales categories believed generative AI would give their organization a significant competitive advantage.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2024

Post

5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

New business

Careers

General

Privacy Policy