our words.

Someone always has something insightful to say.

September 2011Archive

The inside scoop on the Best Buy API

by Adam Kleinberg

The inside scoop on the Best Buy API

A few months ago, I spoke on a panel about brand APIs put on by Mashery with the heads of Open API programs at PayPal, NetFlix and Best Buy. I learned a hell of a lot. 

Kumar Kandaswamy is the API chief at Best Buy. He's also a friend. As I've written quite a bit about brand APIs on this blog and on Mashable, Kumar has been generous enough to answer some questions I had about the realities of brands and APIs.

Read more

Strategy is not a dirty word

by Theo Fanning

Strategy is not a dirty word

Every good agency, design house, marketing company or interactive shop does some kind of strategic thinking. Whether they are transparent about it or not, this thinking is integral to creating work that is successful.

Yet so many clients consider outside strategic thinking as "fluff" work that is costly and irrelevant. Oh how wrong they are.

Read more

Tai Chi for Business, Lesson 1

by Adam Kleinberg

Tai Chi for Business, Lesson 1

For the past five years, I have practiced tai chi with the disciple of a great master in Beijing. My teacher is very wise.

Of the many lessons I have learned, there are several that I apply to my life in business. So much so, that I've considered writing a book about them. For now, however, I'll begin with a series of blog posts I'm calling Tai Chi for Business.

Read more

Responsive Design: Hot or Not?

by Adam Kleinberg

Responsive Design: Hot or Not?

There's a lot of debate in the halls at Traction  (and every other interactive advertising agency I'd presume) about the hot trend of the moment: responsive design.

Weigh in on the debate. Would love to hear what you think...

Read more

A Public Service Announcement From Traction

by Theo Fanning

A Public Service Announcement From Traction

One of the joys of having office space near SF Civic Center, is having people wander into our offices on a weekly basis and ask us what Traction is all about. 

So we gathered the team and made a video to answer this persistent question—in our own special way of course...

Read more