our words.

Someone always has something insightful to say.

Adam Kleinberg

High Volt-age Perks

by Adam Kleinberg

High Volt-age Perks

This week I cashed in on one of my Klout "perks" and got to drive around in a Chevy Volt for the weekend for free. How was the experience? Was it an effective marketing program? Did it impact my perception of Klout? Or Chevy?

Read on....

Read more

Mark Cuban, Nalts and Videonomics

by Adam Kleinberg

Mark Cuban, Nalts and Videonomics

Last Thursday, I spoke at the Videonomics conference in Dallas. The invite-only event drew some amazing people—the other speakers included YouTube web-lebrity Kevin Nalts (of farting in a library fame) and Mark Cuban (billionaire/Dallas Mavericks owner/king shark on Shark Tank).

The consensus on online video?

Read more

The Online Video Continuum

by Adam Kleinberg

The Online Video Continuum

This Thursday, I'll be heading to Texas. I'll be speaking at the Videonomics conference at... get this... Cowboys Stadium. 

First, let me say, "Go Giants!"

Now that I've got that out of my system, let me focus on the talk I'll be giving. It's called "Leaning Back while Leaning Forward" and in it, I'll be introducing a diagram that I call The Online Video Continuum

Read more

50 LinkedIn Testimonials

by Adam Kleinberg

50 LinkedIn Testimonials

We regularly tell our clients that their customers today rely on one another to form opinions and make decisions about brands more than they rely on the brands themselves. 

We're no different.

That's why I'm so excited that our clients at Traction have nice things to say about us. So many nice things that between my LinkedIn profile and Traction's, we've got over 50 recommendations from clients, partners and former team members.

I try not to toot our own horn too much on this blog—but figured sharing how others toot our horn is fair game. And since you're here, not on Traction's LinkedIn profile, I thought I'd share a few. 

Here are half of them—all from clients (you can view more from partners, former employees, contractors who have worked here and more on my profile):

Read more

Life drawing at Traction

by Adam Kleinberg

Life drawing at Traction

About fifteen years ago, I met Theo, Traction's chief creative poobah, through a group of artists called artgroop that used to get together once a week at somebody's apartment. Everyone would show up with a bottle of wine, a sketchbook and $10 to kick in for a model who would perch themselves on the host's coffee table while fifteen or twenty of us practiced our skills.

Last Friday, we got back to our roots.

Read more

Why digital GRPs are inevitable

by Adam Kleinberg

Why digital GRPs are inevitable

Last week, I was one of 35 marketing professionals invited to the San Francisco Videonomics event up high on the 32nd floor of the Westin Sf. Francis. There were microphones at every seat, a nice touch that made the session a true collaborative summit and made every attendee part of the conversation.

Nielsen presented and shared how it was deriving their new version of digital GRPs. The speaker made the point that big budget marketers were "the customer"when it came to buying media and that's why it was necessary to have a digital GRP. 

If you're familiar with this argument, you'll think it obvious that there was quite a bit of disagreement from the crowd. 

Nielsen has a point, however...

Read more