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Adam Kleinberg

Does your brand impute?

by Adam Kleinberg

Does your brand impute?

My wife gave me the Steve Jobs biography for Hanukah. I'm two days in and a hundred pages down. I'm mesmerized by Steve's greatness and accompanying weirdness. He was never ordinary.

Yet I still find myself aching to pull lessons away to imbue into my professional life. How can I be a better leader? A better visionary? A better manager? A better marketer?

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My lunch at Burning Man HQ

by Adam Kleinberg

My lunch at Burning Man HQ

Yesterday, I was invited to have lunch at Burning Man's new headquarters down on 6th and Market. Lunch was yummy, we had a great conversation, and it was interesting to see the similar challenges that creatively focused organizations face—regardless of their size or the nature of their business.

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Managing a millenial salesforce

by Adam Kleinberg

Managing a millenial salesforce

A few weeks back I spoke on a panel at SF State on "How to attract, train and retain millenials as sales professionals" along with Sarah Ciccarello, vice president customer marketing, Clif Bar & Company, Dave Santos, senior director of sales, Genentech, and Andy Scollan, director of sales development for North and Latin America, Salesforce.com.

SF State posted a great recap of the discussion here including an overview of the "8 characteristics of millenials I presented."

But after the panel, I feel there's a ninth to add to the list.

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What BtoB marketers are up to

by Adam Kleinberg

What BtoB marketers are up to

I'm live-blogging at the BtoB Magazine NetMarketing Breakfast in San Francisco this morning. I always show up at these events because it's valuable to see what marketers pull out of their bag of tricks to show off to their peers when they're in front of a microphone. What am I seeing?

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