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Adam Kleinberg

The SXSW files: Agile Experience Design

by Adam Kleinberg

The SXSW files: Agile Experience Design

Yesterday, I shuffled over to the Radisson to catch one last session at SXSW put on by our pals over at ThoughtWorks. Rather than make us sit in front of another yet panel of speaker, the ThoughtWorkers came up with a great exercise to make their case for using an agile over a waterfall approach to experience design.

We built a zoo.

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Trend with Traction: Better Experiences

by Adam Kleinberg

Trend with Traction: Better Experiences

Brands should look to what's hot and new in the start-up community to identify patterns. More often than not, these patterns reflect trends in the consumer mindset so brands should be mindful of them when creating their own products and marketing efforts.

What am I seeing when I gaze into my silicon ball these days?

Better experiences are winning.

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From the Vault: And the Oscar goes to...

by Adam Kleinberg

From the Vault: And the Oscar goes to...

On the Oscar's tonight, Chris Rock told America that being a voiceover artist was the easiest job in the world.

"I just go into a booth. A guy tells me the next line. I say the line. He tells me the next line. They pay me a million dollars." (not an exact quote, but close enough)

My 8-year old daughter, Alice, asked me, "Daddy, is it really that easy?"

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Mobile App or Mobile Web?

by Adam Kleinberg

Mobile App or Mobile Web?

Many brands are confused about their mobile strategy. They ought to be. The landscape is confusing, rapidly changing and obscured by the promises of scores of vendors trying to sell you magic bullets.

There's no denying, however, that at the core of your mobile strategy is your presence. So, let's tackle that.

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