our words.

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Adam Kleinberg

From the Vault: And the Oscar goes to...

by Adam Kleinberg

From the Vault: And the Oscar goes to...

On the Oscar's tonight, Chris Rock told America that being a voiceover artist was the easiest job in the world.

"I just go into a booth. A guy tells me the next line. I say the line. He tells me the next line. They pay me a million dollars." (not an exact quote, but close enough)

My 8-year old daughter, Alice, asked me, "Daddy, is it really that easy?"

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Mobile App or Mobile Web?

by Adam Kleinberg

Mobile App or Mobile Web?

Many brands are confused about their mobile strategy. They ought to be. The landscape is confusing, rapidly changing and obscured by the promises of scores of vendors trying to sell you magic bullets.

There's no denying, however, that at the core of your mobile strategy is your presence. So, let's tackle that.

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#OccupyTraction

by Adam Kleinberg

#OccupyTraction

This week, we embraced revolution.

Sure I'm a bit biased, but I believe we've got something great going on at Traction

However, like any organization we also have room for improvement. And who better to know where Traction has room for improvement than the people who are Traction.

So we had an offsite yesterday that we called #OccupyTraction.

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Does your brand impute?

by Adam Kleinberg

Does your brand impute?

My wife gave me the Steve Jobs biography for Hanukah. I'm two days in and a hundred pages down. I'm mesmerized by Steve's greatness and accompanying weirdness. He was never ordinary.

Yet I still find myself aching to pull lessons away to imbue into my professional life. How can I be a better leader? A better visionary? A better manager? A better marketer?

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My lunch at Burning Man HQ

by Adam Kleinberg

My lunch at Burning Man HQ

Yesterday, I was invited to have lunch at Burning Man's new headquarters down on 6th and Market. Lunch was yummy, we had a great conversation, and it was interesting to see the similar challenges that creatively focused organizations face—regardless of their size or the nature of their business.

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Managing a millenial salesforce

by Adam Kleinberg

Managing a millenial salesforce

A few weeks back I spoke on a panel at SF State on "How to attract, train and retain millenials as sales professionals" along with Sarah Ciccarello, vice president customer marketing, Clif Bar & Company, Dave Santos, senior director of sales, Genentech, and Andy Scollan, director of sales development for North and Latin America, Salesforce.com.

SF State posted a great recap of the discussion here including an overview of the "8 characteristics of millenials I presented."

But after the panel, I feel there's a ninth to add to the list.

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