our words.

Someone always has something insightful to say.

Adam Kleinberg

What BtoB marketers are up to

by Adam Kleinberg

What BtoB marketers are up to

I'm live-blogging at the BtoB Magazine NetMarketing Breakfast in San Francisco this morning. I always show up at these events because it's valuable to see what marketers pull out of their bag of tricks to show off to their peers when they're in front of a microphone. What am I seeing?

Read more

Does your brand have a voice?

by Adam Kleinberg

Does your brand have a voice?

Last week I was at a conference and had the good fortune to talk with several marketers about their brands. I was surprised at how many of them were quite aware of, yet hadn't done anything about the fact that their brands didn't have a voice. 

Does yours?

Read more

Watch your weight, not your mouth

by Adam Kleinberg

Watch your weight, not your mouth

We've had a number of posts on our blog recently about subjects ranging from the suggestive to the profane lately. How do you toe that line without crossing it? Can your brand talk like real people? If you drop an f-bomb, will the world explode?

Weight Watchers doesn't think so.

Read more

Traction: The Olden Days

by Adam Kleinberg

Traction: The Olden Days

Recently our receptionist, Kasey found this picture of Traction's main office from 50-60 years ago. It was just a little reminder to us that time marches forward with or without you.

Things change, but things stay the same.

Read more