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Adam Kleinberg

Tai Chi for Business, Lesson 1

by Adam Kleinberg

Tai Chi for Business, Lesson 1

For the past five years, I have practiced tai chi with the disciple of a great master in Beijing. My teacher is very wise.

Of the many lessons I have learned, there are several that I apply to my life in business. So much so, that I've considered writing a book about them. For now, however, I'll begin with a series of blog posts I'm calling Tai Chi for Business.

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The inside scoop on the Best Buy API

by Adam Kleinberg

The inside scoop on the Best Buy API

A few months ago, I spoke on a panel about brand APIs put on by Mashery with the heads of Open API programs at PayPal, NetFlix and Best Buy. I learned a hell of a lot. 

Kumar Kandaswamy is the API chief at Best Buy. He's also a friend. As I've written quite a bit about brand APIs on this blog and on Mashable, Kumar has been generous enough to answer some questions I had about the realities of brands and APIs.

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Cracktion rocks the Battle of the Bands!

by Adam Kleinberg

Cracktion rocks the Battle of the Bands!

Cracktion blew the doors off the Great American Music Hall last night at the sfBIG Battle of the Bands. The Traction house band's 3rd place prize is respectable, yet it hardly tells the story of how hard these guys rocked.

These videos, however, do tell that story.

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Site-Side Personalization

by Adam Kleinberg

Site-Side Personalization

Targeting is getting pretty advanced these days. Where you used to just target people by buying sites (or groups of sites through ad networks), now you can just target people by their IP address—and all the associated data that has been gathered in relation to that IP address. 

Site-side personalization is an opportunity to harness the power of targeting on your own website.

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