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Adam Kleinberg

Does your brand have a voice?

by Adam Kleinberg

Does your brand have a voice?

Last week I was at a conference and had the good fortune to talk with several marketers about their brands. I was surprised at how many of them were quite aware of, yet hadn't done anything about the fact that their brands didn't have a voice. 

Does yours?

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Watch your weight, not your mouth

by Adam Kleinberg

Watch your weight, not your mouth

We've had a number of posts on our blog recently about subjects ranging from the suggestive to the profane lately. How do you toe that line without crossing it? Can your brand talk like real people? If you drop an f-bomb, will the world explode?

Weight Watchers doesn't think so.

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Traction: The Olden Days

by Adam Kleinberg

Traction: The Olden Days

Recently our receptionist, Kasey found this picture of Traction's main office from 50-60 years ago. It was just a little reminder to us that time marches forward with or without you.

Things change, but things stay the same.

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Designing a People Strategy

by Adam Kleinberg

Designing a People Strategy

I'm proud that Traction has been honored to work with some of the world's greatest brands and that publications like iMedia Connection and BtoB Magazine have recognized us as one of the top advertising agencies in the U.S. But what I'm most proud of is that in the last ten years, less than ten employees have ever chosen to leave our agency.

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4 Reasons to Reinvent Your Website

by Adam Kleinberg

4 Reasons to Reinvent Your Website

Over the last two years, the world has been reinvented yet again. The proliferation of devices and the advances in the interfaces that run on them have raced forward like an avalanche. Nielsen is predicting that 50 percent of the U.S. market will have smartphones by the end of 2011. Apple introduced the iPad and has since sold more than 15 million of them.

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Responsive Design: Hot or Not?

by Adam Kleinberg

Responsive Design: Hot or Not?

There's a lot of debate in the halls at Traction  (and every other interactive advertising agency I'd presume) about the hot trend of the moment: responsive design.

Weigh in on the debate. Would love to hear what you think...

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