On Sunday, I blogged about my 3 wishes for iOS 5 from Steve Jobs at the WWDC. Yesterday was the big keynote chock full of awesome announcements and demos. You can read all about that on the Apple website, so I'll just take a look at how I did with my wishes. Did I gain some traction?

Tomorrow morning, Steve Jobs will address the masses at Apple's WorldWide Developer Conference. While there's been a huge hoopla about the impending launch of iCloud (a.k.a. MobileMe Returns, a.k.a. .Mac Episode III), I'm way more excited to see the next generation mobile interface in iOS5. 

I have a small wish list. Hopefully, Steve will read my blog this evening and make some last minute changes. Not likely, but a guy can dream.

Anyhow, I'm rubbing the lamp. Here's my three wishes:

Yesterday, I was on a panel about Brand APIs at an event called "The Evolution of Distribution" put on by Mashery in San Francisco. Mashery is a company that helps companies manage their own API and they reached out to me after I wrote an article in Mashable called "Why every brand needs an open API for developers."

You couldn't have asked for a better group to uncover that answer. The group was moderated by Quentin Hardy national editor from Forbes and my co-panelists were Dan Jacobson, Director of Engineering for Netflix API, Kumar Kandaswamy, Director of Open API Platform Business at Best Buy, and Edwin Aoki, Chief Architect at PayPal.

So, does every brand need an open API for developers? 

Here are a few things I learned...

It’s common for marketers to get fixated on the tangible when it comes to innovation—products, features, tools.

"Let’s create an iPad app to engage our customers.";

"Let’s use a DSP to buy our media."

But let’s open the windows and see what’s going on outside of our industry. How are other companies innovating?"

I seem to be full of advice for CEOs this week. First, I was quoted—along with a bunch of other agency leaders—in an article on iMedia called "A survival guide for startup agencies." Then, I was interviewed on Ceo2Ceos.com on "How do you adapt behavior as you shift focus?"

Now if I could just practice what I preach, I'll be in great shape. 

Here are some nuggets of what I had to say...

When I showed up for Arianna Huffington’s keynote at ad:tech in San Francisco last week, I expected to hear about her vision of the online publishing industry and the role of advertising in it... Should people pay for content? Was the iPad the answer to solving her industries woes? Blah. Blah. Not that I have a poor opinion of the world’s sexiest media mogul (sorry Oprah), but this was a conference called “ad” + “tech” after all.

Instead, I was inspired...

Social media is funny. This week I saw an @ message on Twitter from @bradmblake, who is a very nice guy, but someone I've never met before. Blake was quoting me saying something that sounded like something I'd say, but I had no recollection saying. I asked Blake about it and he directed me to a LinkedIn profile for Dave Hallerman. Turns out that Dave, an analyst at eMarketer (also a very nice guy, also one I've never met), had quoted something I that I said on Twitter a while back in a presentation he made in Boston.

Now I have two new friends and something to write a blog post about. 

Last Thursday Traction had a visit from Pete Slosberg and Mark "Rhino" Bronder, the co-founders of Pete's Wicked Ales. They came by for a Traction Reaction, a speaker series we have where we invite interested people by the agency to talk about whatever they feel like talking about. It's always informative and always fun. Mark and Pete didn't disappoint on either account. 

Pete told us the story of how they built Pete's Wicked from a idea into the #2 beer in the microbrew category. It was an impressive story. Here are some of the lessons learned.

Two weeks ago, I did an audio blog post about what I think Pepsi has done wrong—and right—that has led to it losing its #2 spot in the Soda Wars to Diet Coke. I've also written out a version of the post for those of you who don't have headphones at the office.

So, what is Pepsi's challenge?

Happy April Fools Day. Anyone get you yet? If not, log on to LinkedIn today and take a look at the people you may know. It's only 10:30am on the West Coast and the April Fools marketing gags are starting to roll in....