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Adam Kleinberg

Managing a millenial salesforce

by Adam Kleinberg

Managing a millenial salesforce

A few weeks back I spoke on a panel at SF State on "How to attract, train and retain millenials as sales professionals" along with Sarah Ciccarello, vice president customer marketing, Clif Bar & Company, Dave Santos, senior director of sales, Genentech, and Andy Scollan, director of sales development for North and Latin America, Salesforce.com.

SF State posted a great recap of the discussion here including an overview of the "8 characteristics of millenials I presented."

But after the panel, I feel there's a ninth to add to the list.

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What BtoB marketers are up to

by Adam Kleinberg

What BtoB marketers are up to

I'm live-blogging at the BtoB Magazine NetMarketing Breakfast in San Francisco this morning. I always show up at these events because it's valuable to see what marketers pull out of their bag of tricks to show off to their peers when they're in front of a microphone. What am I seeing?

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Does your brand have a voice?

by Adam Kleinberg

Does your brand have a voice?

Last week I was at a conference and had the good fortune to talk with several marketers about their brands. I was surprised at how many of them were quite aware of, yet hadn't done anything about the fact that their brands didn't have a voice. 

Does yours?

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