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Adam Kleinberg

iMedia Agency Summit recap

by Adam Kleinberg

Yesterday, I spoke on the "Landscape Panel" at the 2014 iMedia Agency Summit along with Kristi Karens, director of media and agency partnerships, Mondelez International, Shenan Reed, president of digital, MEC, and Nicki Purcell, digital publisher at Dallas Morning News. The topic was the proliferation of data and the impact it's had on creative and agency relationships overall.

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Phil Jackson gets tai chi for business

by Adam Kleinberg

Phil Jackson gets tai chi for business

"Duh," you might say. 

That the "Zen Master" Phil Jackson intuitively gets the principles of tai chi for business I've been discussing may seem like a no brainer. He's the zen guy after all, the man that taught Jordan, Shaq and Kobe to meditate. The guy who zenned his way to a mind-blowing eleven NBA championships.

Nonetheless, I just read Coach Jackson's book, Eleven Rings, and was struck by how closely the stories he told reinforced some of the ideas I've been trying to convey.

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Leaning in from the other side

by Adam Kleinberg

Leaning in from the other side

I was recently struck by a post in my Facebook feed from Sandra Lopez, who runs global marketing at Intel and has been a leader in Intel's push into fashion and wearables. Here's the post:

Sitting with 2,500 predominate female group trying to change females in corp America. Male friends - male dads with daughters and soon to be male dads of daughters - I CHALLENGE ALL OF YOU TO STEP UP AND DRIVE THE CONVERSATION!!!!!! I want a male to be the person driving the conversation. #men4womanequality

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The shadowy world of data

by Adam Kleinberg

The shadowy world of data

I was recently interviewed by Matt Kapko from CIO Magazine for a piece called Inside the Shadowy World of Data Brokers. In it, I explain how data has become an essential part of the marketing mix. Ironically, this is evidenced by the fact that CIO Magazine now has a reporter covering digital marketing.

Matt had shared with me a 60 Minutes story on "The Data Brokers Selling Your Personal Information." It paints a pretty scary and sinister picture. Morally, I am strongly opposed to abuses of privacy. I really find it unsettling that Axciom will sell you information on things like how much I paid for my mortgage—and according to 60 Minutes—what kind of psychological disabilities I might be suffering from (as if my writing hasn't exposed them to you already).

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Tai Chi for Business, Lesson 3

by Adam Kleinberg

Tai Chi for Business, Lesson 3

Last weekend I attended a 5-1/2 hour tai chi intensive and walked away with a renewed sense of vigor for taking on writing my book about Tai Chi for Business.

The theme of this lesson was listening.

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VIDEO: Storytelling + UX

by Adam Kleinberg

VIDEO: Storytelling + UX

Got a slow week waiting for the gears of 2014 to start spinning? Check out this video of my presentation on the "Convergence of Storytelling and UX Design" at the Seattle Interactive Conference in October.

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13 ideas from 2013

by Adam Kleinberg

13 ideas from 2013

2013 was a great year of tumultuous change in the advertising industry. Lucky for you, the elves at Traction have been diligently typing and thinking away to help you make sense of it all. 

Here are 13 ideas in blog posts and articles from the 2013.

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