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Adam Kleinberg

Leaning in from the other side

by Adam Kleinberg

Leaning in from the other side

I was recently struck by a post in my Facebook feed from Sandra Lopez, who runs global marketing at Intel and has been a leader in Intel's push into fashion and wearables. Here's the post:

Sitting with 2,500 predominate female group trying to change females in corp America. Male friends - male dads with daughters and soon to be male dads of daughters - I CHALLENGE ALL OF YOU TO STEP UP AND DRIVE THE CONVERSATION!!!!!! I want a male to be the person driving the conversation. #men4womanequality

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The shadowy world of data

by Adam Kleinberg

The shadowy world of data

I was recently interviewed by Matt Kapko from CIO Magazine for a piece called Inside the Shadowy World of Data Brokers. In it, I explain how data has become an essential part of the marketing mix. Ironically, this is evidenced by the fact that CIO Magazine now has a reporter covering digital marketing.

Matt had shared with me a 60 Minutes story on "The Data Brokers Selling Your Personal Information." It paints a pretty scary and sinister picture. Morally, I am strongly opposed to abuses of privacy. I really find it unsettling that Axciom will sell you information on things like how much I paid for my mortgage—and according to 60 Minutes—what kind of psychological disabilities I might be suffering from (as if my writing hasn't exposed them to you already).

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Tai Chi for Business, Lesson 3

by Adam Kleinberg

Tai Chi for Business, Lesson 3

Last weekend I attended a 5-1/2 hour tai chi intensive and walked away with a renewed sense of vigor for taking on writing my book about Tai Chi for Business.

The theme of this lesson was listening.

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VIDEO: Storytelling + UX

by Adam Kleinberg

VIDEO: Storytelling + UX

Got a slow week waiting for the gears of 2014 to start spinning? Check out this video of my presentation on the "Convergence of Storytelling and UX Design" at the Seattle Interactive Conference in October.

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13 ideas from 2013

by Adam Kleinberg

13 ideas from 2013

2013 was a great year of tumultuous change in the advertising industry. Lucky for you, the elves at Traction have been diligently typing and thinking away to help you make sense of it all. 

Here are 13 ideas in blog posts and articles from the 2013.

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The Convergence of UX and Storytelling

by Adam Kleinberg

The Convergence of UX and Storytelling

few weeks ago, I gave a talk at the Seattle Interactive Conference on “The Convergence of UX Design and Storytelling. Today, as user experience designers, now need to consider the story that lives within our pages, not just the user flows that connect them together. We need to become storytellers.

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