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Adam Kleinberg

Offended? Screw you.

by Adam Kleinberg

Offended? Screw you.

recently was invited to speak at the PR Roundtable, a group of senior PR executives in the Bay Area that meet for a monthly luncheon and invite a "thought leader" to speak to the audience about their point of view. 

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Thinking about thought leadership

by Adam Kleinberg

Thinking about thought leadership

I've just been invited to give a talk to a group of senior level PR leaders and business leaders at a private event here in San Francisco. They asked me to speak about how Traction has used thought leadership to drive our success. 

I was interested in that because I was recently at the Mirren agency business development conference and they had a panel of experts giving their two cents on how agencies should use thought leadership as part of their biz dev efforts. I thought the advice I heard was fairly... uninspired... so I figured this would be a nice opportunity to articulate what has worked for us here at Traction.

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Diary of a Mad Man

by Adam Kleinberg

Diary of a Mad Man

For about three years, I've been predicting to anyone who would listen—mostly, my cat, Satchmo—that the final episode of Mad Men would surely end with Don Draper tossing himself from a balcony and resolving into the falling man from the opening title sequence. 

Surely, the seven-season-long existential crisis would end in a splat.

Spolier alert: It didn't.

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Do you need a Brand Activation AOR?

by Adam Kleinberg

In 2014, senior marketers from at least half a dozen brands expressed frustration with me over a gap in their agency portfolio. Their "advertising" agencies do a great job shooting TV spots and building their brand—but their solution to every problem is a script. Their "digital" agencies do a great job handling the digital stuff—like search, media buying, e-commerce and analytics—but they couldn't tell an idea from a lamppost....

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On being named Independent Agency of the Year

by Adam Kleinberg

On being named Independent Agency of the Year

My agency Traction just got a trophy.

We were named “Best Independent Agency” of 2014 in the U.S. in two rounds of judging in the iMedia Agency Awards — first from a panel of judges including senior marketers from MasterCard, Walmart, Kellogg., Coca-Cola , and Hershey; next from the votes of almost 5,000 members of the marketing community...

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Traction named Best Independent Agency!

by Adam Kleinberg

Traction named Best Independent Agency!

We are thrilled to announce that last night, Traction was named Independent Agency of the Year at the 2014 iMedia Agency Awards

Traction was actually a finalist in four categories this year in iMedia's competition for the best digital agencies in the United States—Independent Agency of the Year, Small Agency of the Year, Best Agency for Video and Marketer of the Year (that was for me). Over 5,000 members of our industry voted to crown the winners of this year's awards.

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New Agency Revenue Streams

by Adam Kleinberg

I sat in on a 4A's webinar this morning on "How Agencies Can Create New Revenue Streams." As we grow our business here at Traction, it's interesting to hear how other agencies are evolving their businesses. It's also exciting to learn that Traction is pushing the envelope in all of the areas that the 4A's cites as ways the most innovative agencies in the world are reshaping the agency model.

The basic premise is that a new role for agencies in creating value for marketers that has nothing to do with a "message." 

Here are the areas outlined in the webinar and some of the things we're doing at Traction that align with each.

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5 lessons from Bruce Bochy

by Adam Kleinberg

5 lessons from Bruce Bochy

Traction will be closed from noon to 2pm today. Despite the rain, the team will all be rambling on down Larkin Street to Civic Center for a chance to scream our heads of at the San Francisco Giants ticker tape parade. I couldn't keep people at their desks if I tried.

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