Last week, my friend Jeff Tseng invited me to give a presentation to a bunch of game developers at CrowdStar Games. Before founding CrowdStar Jeff was the lead designer at Secret Level Games and then at Sega where he worked on projects you might have heard of... like Iron Man.

Anyhow, Jeff wanted his team to think about how to build brands around the games they designed. I boiled it down to 3 easy steps.

If you're in San Francisco right now and dealing with the traffic, you're probably aware that Dreamforce is in town.

The big deal at this year's Dreamforce is the announcement of the Salesforce Marketing Cloud. But it also marks a shift—a great consolidation happening across the digital marketing landscape.

There was some hype on the twitternets yesterday that Twitter would make a big announcement on the Today show today.

I predicted Tim Cook would now be signing Dick Costolo's paycheck. I was wrong.

Instead, Twitter announced that thelong-awaited brand profileshad finally arrived.

This year, I was honored to be asked to be a Board Member of sfBIG, the largest ad industry organization in the Bay Area. In our first meeting, we made the decision to change our name from the San Francisco Bay Area Interactive Group to the San Francisco Bay Area Innovation Group to better reflect the mission of our organization and expand our focus on more than just digital media.

AdWeek reported today on a new initiative from Absolut vodka—unique designs on bottles. Four million of them.

There's been a string of recent announcements from Facebook about new ways to advertise to its billion-strong user base. First they announced the ability to buyFacebook search ads, then they released Facebook 5.0 for mobile devices that has new ad serving capabilities.

This Thursday, September 6, I'll be hosting an event at our new space for my alumni organization where I'll be giving a presentation called "Your Brand is a Commodity." If you'd like to attend, drop us an email and we'll add you to the invite list.

I just upgraded the Facebook app on my iPhone to the newly released version 5.0 that promises to deliver fewer crashes, faster speed and greater stability. 

Will it deliver? I don't know.

What I do know is that it will deliver ads. Will they be good ones?

Facebook recently introduced search ads. In the past week, I've already been asked twice by clients about the relevance of them. 

It's a good question. Is Facebook Search a Google-killer? 

Twitter just introduced the ability to Target your Promoted Tweets. This is good news for marketers—especially ones who want to control the geography or platform of audiences they reach.