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Adam Kleinberg

Is it time for Real Time Marketing Culture?

by Adam Kleinberg

Is it time for Real Time Marketing Culture?

I'm writing this post on an airplane, watching President Obama's inauguration in real-time as I soar across the United States. 

I'm heading to NYC because I'll be speaking on a panel titled From Real-Time Bidding to a Real-Time Marketing Culture at the OMMA RTB conference this Thursday, January 24.

(...at 2:30pm at the Grand Hyatt if you'd like to come...)

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12 Traction Stories from 2012

by Adam Kleinberg

12 Traction Stories from 2012

2012 was a crazy year for advertisers. It seemed like there was a new trend, buzzword or meme to make sense of every week. And, of course, the good folks at Traction are dedicated to helping you understand them.

Here's a roundup of my 12 favorite stories we wrote in 2012.

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Why Mobile is Failing

by Adam Kleinberg

Why Mobile is Failing

I had a byline today in Ad Age today about why the mobile ad industry is failing. There's great targeting capability happening with "Big Data" but what value does it bring to advertisers?

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5 tips for agency partnerships

by Adam Kleinberg

5 tips for agency partnerships

I had an article published on iMedia today about Agency Partnerships. Partnerships are vital in today's day and age—and we've had a lot of them. Here I provide 5 tips to be successful at them.

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The very real state of mobile

by Adam Kleinberg

The very real state of mobile

I just got back from the iMedia Breakthrough Summit which was almost completely focused on mobile. Within the first 10 minutes of the conference, someone cracked the joke that "once again, this is the year of mobile!"

There are a zillion stats I could post (I won't bother) showing we all use smartphones to access the internet these days. But what does that mean for advertisers? 

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You can't be 3 things

by Adam Kleinberg

You can't be 3 things

I had a conversation with a potential client on Friday afternoon. She works for a technology company. A company with great technology in the cloud space. 

I asked her about the brand messaging. She told me three product attributes. We have great scalability. We have great customer service. Etcetera.

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Is Coke it?

by Adam Kleinberg

Is Coke it?

Coca-Cola has relaunched their corporate website as a content portal with, get this, actual great content. Some of it is about the brand, but some isn't. Should Coke try to be a magazine? Will it succeed?

Is this a brilliant move or insanity?

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