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Adam Kleinberg

Traction named Top Interactive Agency in U.S.

by Adam Kleinberg

Traction named Top Interactive Agency in U.S.

Traction has been named Interactive Agency of the Year by BtoB Magazine.

This is the second time Traction has been given this honor—we won in 2009—and the fourth time in the past five years that we've been included in the list of the top three interactive agencies by BtoB.

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5 things I learned buying a car

by Adam Kleinberg

5 things I learned buying a car

Last weekend, I bought a new car. It was the culmination of a month of research, soul searching, exploring, negotiating—and driving. I tried to observe the process I went through as a consumer to see if I might learn something about marketing.

I did.

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The Currency of Awesomesauce

by Adam Kleinberg

The Currency of Awesomesauce

As digital marketers, we're constantly tasked with getting customers to do something. Like this. Click that. Comment here. Buy now. Engage, please.

Brands can successfully and consistently accomplish this by rewarding their customers. Those rewards do not have to be financial in nature....

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Is it time for Real Time Marketing Culture?

by Adam Kleinberg

Is it time for Real Time Marketing Culture?

I'm writing this post on an airplane, watching President Obama's inauguration in real-time as I soar across the United States. 

I'm heading to NYC because I'll be speaking on a panel titled From Real-Time Bidding to a Real-Time Marketing Culture at the OMMA RTB conference this Thursday, January 24.

(...at 2:30pm at the Grand Hyatt if you'd like to come...)

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12 Traction Stories from 2012

by Adam Kleinberg

12 Traction Stories from 2012

2012 was a crazy year for advertisers. It seemed like there was a new trend, buzzword or meme to make sense of every week. And, of course, the good folks at Traction are dedicated to helping you understand them.

Here's a roundup of my 12 favorite stories we wrote in 2012.

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