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Adam Kleinberg

Debates expose twits on Twitter

by Adam Kleinberg

Debates expose twits on Twitter

I'm not quite sure how I think Mittens and the Prez did in the debates this evening, but one clear winner was Twitter. 

The conversation in the Twitterverse was intense and played a truly significant role in the debate. Have we ever had such a participatory discourse over politics before in an election? Surely, all this armchair punditry means people are thinking about issues and that's got to be a good thing. 

What wasn't so good was what it exposed for some of the social media gurus out there. 

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3 easy steps to building a brand

by Adam Kleinberg

3 easy steps to building a brand

Last week, my friend Jeff Tseng invited me to give a presentation to a bunch of game developers at CrowdStar Games. Before founding CrowdStar Jeff was the lead designer at Secret Level Games and then at Sega where he worked on projects you might have heard of... like Iron Man.

Anyhow, Jeff wanted his team to think about how to build brands around the games they designed. I boiled it down to 3 easy steps.

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The new titans in digital marketing

by Adam Kleinberg

The new titans in digital marketing

If you're in San Francisco right now and dealing with the traffic, you're probably aware that Dreamforce is in town.

The big deal at this year's Dreamforce is the announcement of the Salesforce Marketing Cloud. But it also marks a shift—a great consolidation happening across the digital marketing landscape.

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Openco comes to SF

by Adam Kleinberg

Openco comes to SF

This year, I was honored to be asked to be a Board Member of sfBIG, the largest ad industry organization in the Bay Area. In our first meeting, we made the decision to change our name from the San Francisco Bay Area Interactive Group to the San Francisco Bay Area Innovation Group to better reflect the mission of our organization and expand our focus on more than just digital media.

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Facebook 5.0 for mobile gets new ads

by Adam Kleinberg

Facebook 5.0 for mobile gets new ads

I just upgraded the Facebook app on my iPhone to the newly released version 5.0 that promises to deliver fewer crashes, faster speed and greater stability. 

Will it deliver? I don't know.

What I do know is that it will deliver ads. Will they be good ones?

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