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Adam Kleinberg

You can't be 3 things

by Adam Kleinberg

You can't be 3 things

I had a conversation with a potential client on Friday afternoon. She works for a technology company. A company with great technology in the cloud space. 

I asked her about the brand messaging. She told me three product attributes. We have great scalability. We have great customer service. Etcetera.

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Is Coke it?

by Adam Kleinberg

Is Coke it?

Coca-Cola has relaunched their corporate website as a content portal with, get this, actual great content. Some of it is about the brand, but some isn't. Should Coke try to be a magazine? Will it succeed?

Is this a brilliant move or insanity?

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1 Thing, 2 Candidates

by Adam Kleinberg

1 Thing, 2 Candidates

In the mind of the consumer, every brand gets to be One Thing. When Bill Clinton ran for president, James Carville famously hung a banner in campaign HQ saying "It's the economy, stupid." No matter what question was asked from the press, the Clinton team knew their job was to turn the conversation back to the One Thing that really mattered to their "customers": the economy.

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Do people hate being in meetings with you?

by Adam Kleinberg

Do people hate being in meetings with you?

The meeting. That necessary evil. That gathering we love to hate -- yet can't resist scheduling. There's a reason meetings are so reviled: Most of them suck.

They're poorly organized, poorly run, and have no objective or value. People just show up for the sake of showing up—Then behave badly.

You're probably in a meeting right now.

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Becoming invaluable

by Adam Kleinberg

Becoming invaluable

If you follow me on Twitter, you're well aware that I was at the iMedia Breakthrough Summit last week. One of the best sessions I was able to attend was put on by Jessica Joines from DMR Partners. Her session was focused on how agencies and technology companies can better sell innovation through to their clients and customers. Here was some of her advice:

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Google's view on mobile

by Adam Kleinberg

Google's view on mobile

I'm at the iMedia Breakthrough Summit watching a presentation by Brendan Kraham from Google's mobile sales and product strategy team. He shared some of the exciting new initiatives being explored at Google and some strategic considerations we should be thinking about when it comes to executing in the mobile space.

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