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Adam Kleinberg

Why Mobile is Failing

by Adam Kleinberg

Why Mobile is Failing

I had a byline today in Ad Age today about why the mobile ad industry is failing. There's great targeting capability happening with "Big Data" but what value does it bring to advertisers?

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5 tips for agency partnerships

by Adam Kleinberg

5 tips for agency partnerships

I had an article published on iMedia today about Agency Partnerships. Partnerships are vital in today's day and age—and we've had a lot of them. Here I provide 5 tips to be successful at them.

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The very real state of mobile

by Adam Kleinberg

The very real state of mobile

I just got back from the iMedia Breakthrough Summit which was almost completely focused on mobile. Within the first 10 minutes of the conference, someone cracked the joke that "once again, this is the year of mobile!"

There are a zillion stats I could post (I won't bother) showing we all use smartphones to access the internet these days. But what does that mean for advertisers? 

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You can't be 3 things

by Adam Kleinberg

You can't be 3 things

I had a conversation with a potential client on Friday afternoon. She works for a technology company. A company with great technology in the cloud space. 

I asked her about the brand messaging. She told me three product attributes. We have great scalability. We have great customer service. Etcetera.

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Is Coke it?

by Adam Kleinberg

Is Coke it?

Coca-Cola has relaunched their corporate website as a content portal with, get this, actual great content. Some of it is about the brand, but some isn't. Should Coke try to be a magazine? Will it succeed?

Is this a brilliant move or insanity?

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1 Thing, 2 Candidates

by Adam Kleinberg

1 Thing, 2 Candidates

In the mind of the consumer, every brand gets to be One Thing. When Bill Clinton ran for president, James Carville famously hung a banner in campaign HQ saying "It's the economy, stupid." No matter what question was asked from the press, the Clinton team knew their job was to turn the conversation back to the One Thing that really mattered to their "customers": the economy.

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