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Adam Kleinberg

Targeted Tweets

by Adam Kleinberg

Targeted Tweets

Twitter just introduced the ability to Target your Promoted Tweets. This is good news for marketers—especially ones who want to control the geography or platform of audiences they reach.

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Marissa's Choice

by Adam Kleinberg

Marissa's Choice

The Twitterverse was abuzz yesterday with #marissamania and with good reason. Marissa Mayer is one of the most exciting personalities in tech who rose through the Google meritocracy not because she was a founder, but because she deserved it.

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5 Great Agency Tips

by Adam Kleinberg

5 Great Agency Tips

I had coffee with Mike Krass yesterday, the CEO of MKG Media Group, a new small direct response marketing shop in town to ask me advice about growing an agency. It must have been good coffee because he wrote a blog post about some of the advice I gave him.

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High Volt-age Perks

by Adam Kleinberg

High Volt-age Perks

This week I cashed in on one of my Klout "perks" and got to drive around in a Chevy Volt for the weekend for free. How was the experience? Was it an effective marketing program? Did it impact my perception of Klout? Or Chevy?

Read on....

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Mark Cuban, Nalts and Videonomics

by Adam Kleinberg

Mark Cuban, Nalts and Videonomics

Last Thursday, I spoke at the Videonomics conference in Dallas. The invite-only event drew some amazing people—the other speakers included YouTube web-lebrity Kevin Nalts (of farting in a library fame) and Mark Cuban (billionaire/Dallas Mavericks owner/king shark on Shark Tank).

The consensus on online video?

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The Online Video Continuum

by Adam Kleinberg

The Online Video Continuum

This Thursday, I'll be heading to Texas. I'll be speaking at the Videonomics conference at... get this... Cowboys Stadium. 

First, let me say, "Go Giants!"

Now that I've got that out of my system, let me focus on the talk I'll be giving. It's called "Leaning Back while Leaning Forward" and in it, I'll be introducing a diagram that I call The Online Video Continuum

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