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Adam Kleinberg

The new titans in digital marketing

by Adam Kleinberg

The new titans in digital marketing

If you're in San Francisco right now and dealing with the traffic, you're probably aware that Dreamforce is in town.

The big deal at this year's Dreamforce is the announcement of the Salesforce Marketing Cloud. But it also marks a shift—a great consolidation happening across the digital marketing landscape.

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Openco comes to SF

by Adam Kleinberg

Openco comes to SF

This year, I was honored to be asked to be a Board Member of sfBIG, the largest ad industry organization in the Bay Area. In our first meeting, we made the decision to change our name from the San Francisco Bay Area Interactive Group to the San Francisco Bay Area Innovation Group to better reflect the mission of our organization and expand our focus on more than just digital media.

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Facebook 5.0 for mobile gets new ads

by Adam Kleinberg

Facebook 5.0 for mobile gets new ads

I just upgraded the Facebook app on my iPhone to the newly released version 5.0 that promises to deliver fewer crashes, faster speed and greater stability. 

Will it deliver? I don't know.

What I do know is that it will deliver ads. Will they be good ones?

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Targeted Tweets

by Adam Kleinberg

Targeted Tweets

Twitter just introduced the ability to Target your Promoted Tweets. This is good news for marketers—especially ones who want to control the geography or platform of audiences they reach.

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Marissa's Choice

by Adam Kleinberg

Marissa's Choice

The Twitterverse was abuzz yesterday with #marissamania and with good reason. Marissa Mayer is one of the most exciting personalities in tech who rose through the Google meritocracy not because she was a founder, but because she deserved it.

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