our words.
Someone always has something insightful to say.
Adam Kleinberg
Another holiday blast from the past
by Adam Kleinberg
We're getting our Ho Ho's on over here in Tractionland. Coming at you with another blast from the past.
My lunch at Burning Man HQ
by Adam Kleinberg
Yesterday, I was invited to have lunch at Burning Man's new headquarters down on 6th and Market. Lunch was yummy, we had a great conversation, and it was interesting to see the similar challenges that creatively focused organizations face—regardless of their size or the nature of their business.
Managing a millenial salesforce
by Adam Kleinberg
A few weeks back I spoke on a panel at SF State on "How to attract, train and retain millenials as sales professionals" along with Sarah Ciccarello, vice president customer marketing, Clif Bar & Company, Dave Santos, senior director of sales, Genentech, and Andy Scollan, director of sales development for North and Latin America, Salesforce.com.
SF State posted a great recap of the discussion here including an overview of the "8 characteristics of millenials I presented."
But after the panel, I feel there's a ninth to add to the list.
Cracktion: Riding into Dangerous Love!
by Adam Kleinberg
Cracktion—also known as the Traction house band—gigged at Kimo's on Polk Street last week. They opened with a little ditty called "Riding into Dangerous Love."
What BtoB marketers are up to
by Adam Kleinberg
I'm live-blogging at the BtoB Magazine NetMarketing Breakfast in San Francisco this morning. I always show up at these events because it's valuable to see what marketers pull out of their bag of tricks to show off to their peers when they're in front of a microphone. What am I seeing?
3 roadblocks to Klout's vision
by Adam Kleinberg
A few months ago, I publicly bashed Klout in an article on Mashable (How to Gamify Your Marketing) for not thinking things through and as a result, undermining their mission. So this morning when I got their email newsletter featuring a post from their CEO Joe Fernandez on Klout's vision, I felt obliged to see what they had to say...
Tethered Agency Compensation
by Adam Kleinberg
Last week I was invited to participate in a panel discussion held by the ANA (Association of National Advertisers) on the topic of Agency Relations. A hot topic of conversation was performance-based compensation. Thus far, there's no consistent model that's been adopted to address this.
I have a theory...
3 steps to designing brand experiences
by Adam Kleinberg
This morning I gave a presentation to the Marketing Executives Networking Group on Designing Brand Experiences. I posted it to my SlideShare so you could check it out.
Twitter's Beacon Moment
by Adam Kleinberg
Twitter yesterday introduced a new feature called the Activity tab. It's a move reminiscent of Facebook's Beacon fiasco a year back.
Will people revolt?
Adobe introduces Adthenticate
by Adam Kleinberg
Adobe has just introduced a new service called Adthenticate which could become an essential tool in the online marketing toolkit of top interactive agencies across the land.
How does it work?
