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Adam Kleinberg

50 LinkedIn Testimonials

by Adam Kleinberg

50 LinkedIn Testimonials

We regularly tell our clients that their customers today rely on one another to form opinions and make decisions about brands more than they rely on the brands themselves. 

We're no different.

That's why I'm so excited that our clients at Traction have nice things to say about us. So many nice things that between my LinkedIn profile and Traction's, we've got over 50 recommendations from clients, partners and former team members.

I try not to toot our own horn too much on this blog—but figured sharing how others toot our horn is fair game. And since you're here, not on Traction's LinkedIn profile, I thought I'd share a few. 

Here are half of them—all from clients (you can view more from partners, former employees, contractors who have worked here and more on my profile):

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Life drawing at Traction

by Adam Kleinberg

Life drawing at Traction

About fifteen years ago, I met Theo, Traction's chief creative poobah, through a group of artists called artgroop that used to get together once a week at somebody's apartment. Everyone would show up with a bottle of wine, a sketchbook and $10 to kick in for a model who would perch themselves on the host's coffee table while fifteen or twenty of us practiced our skills.

Last Friday, we got back to our roots.

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Why digital GRPs are inevitable

by Adam Kleinberg

Why digital GRPs are inevitable

Last week, I was one of 35 marketing professionals invited to the San Francisco Videonomics event up high on the 32nd floor of the Westin Sf. Francis. There were microphones at every seat, a nice touch that made the session a true collaborative summit and made every attendee part of the conversation.

Nielsen presented and shared how it was deriving their new version of digital GRPs. The speaker made the point that big budget marketers were "the customer"when it came to buying media and that's why it was necessary to have a digital GRP. 

If you're familiar with this argument, you'll think it obvious that there was quite a bit of disagreement from the crowd. 

Nielsen has a point, however...

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Trading Places: Brand or Commodity?

by Adam Kleinberg

Trading Places: Brand or Commodity?

Which are you?

In the past decade, two massive shifts have reshaped marketing.

1) For the first time, we're able to measure the effectiveness of our marketing

2) Relentless financial superpressure from the turbulent economy

The result is that there has been a relentless focus on measuring ROI in marketing. Unfortunately, that has led to an unfortunate trend:

Brands are becoming commodities.

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The SXSW files: Agile Experience Design

by Adam Kleinberg

The SXSW files: Agile Experience Design

Yesterday, I shuffled over to the Radisson to catch one last session at SXSW put on by our pals over at ThoughtWorks. Rather than make us sit in front of another yet panel of speaker, the ThoughtWorkers came up with a great exercise to make their case for using an agile over a waterfall approach to experience design.

We built a zoo.

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