our words.

Someone always has something insightful to say.

Adam Kleinberg

Openco comes to SF

by Adam Kleinberg

Openco comes to SF

This year, I was honored to be asked to be a Board Member of sfBIG, the largest ad industry organization in the Bay Area. In our first meeting, we made the decision to change our name from the San Francisco Bay Area Interactive Group to the San Francisco Bay Area Innovation Group to better reflect the mission of our organization and expand our focus on more than just digital media.

Read more

Facebook 5.0 for mobile gets new ads

by Adam Kleinberg

Facebook 5.0 for mobile gets new ads

I just upgraded the Facebook app on my iPhone to the newly released version 5.0 that promises to deliver fewer crashes, faster speed and greater stability. 

Will it deliver? I don't know.

What I do know is that it will deliver ads. Will they be good ones?

Read more

Targeted Tweets

by Adam Kleinberg

Targeted Tweets

Twitter just introduced the ability to Target your Promoted Tweets. This is good news for marketers—especially ones who want to control the geography or platform of audiences they reach.

Read more

Marissa's Choice

by Adam Kleinberg

Marissa's Choice

The Twitterverse was abuzz yesterday with #marissamania and with good reason. Marissa Mayer is one of the most exciting personalities in tech who rose through the Google meritocracy not because she was a founder, but because she deserved it.

Read more

5 Great Agency Tips

by Adam Kleinberg

5 Great Agency Tips

I had coffee with Mike Krass yesterday, the CEO of MKG Media Group, a new small direct response marketing shop in town to ask me advice about growing an agency. It must have been good coffee because he wrote a blog post about some of the advice I gave him.

Read more