our words.
Someone always has something insightful to say.
Goyo Aranaga
The Truth About Social Media
by Goyo Aranaga
Finally...someone cuts through the social media buzz and reveals our deeper motivations.
(Courtesy of Despair, Inc.)
The Traction Good Morning Burger
by Goyo Aranaga
Glazed doughnut sandwiched between two apple fritters.
Best served on the morning after a big holiday party.
Process to people: ownership + letting go
by Goyo Aranaga
Do we really own our work?
We all feel a moral (mortal?) imperative to do what we love. A writer has to write, a developer has to code, an art director has to...bitch, or the balance of the universe is upset.
Process to people: the "Yes, But"
by Goyo Aranaga
Want to upset a client, guaranteed? Just say No.
Clients hate hearing No. Even if they arrive with unreasonable requests, off-strategy direction or ill-conceived feedback, they demand three things: 1) to be heard; 2) a satisfying response; 3) appropriate action.
Essentially, they want to hear Yes. Yes, you heard them. Yes, you understand. And Yes, you’re on it.
