our words.
Someone always has something insightful to say.
Khai Nguyen
Case Study: Adobe Real or Fake wins Addy
by Khai Nguyen
Traction has had a long relationship with Adobe and the Education team. Last year, Traction created a social media campaign designed to raise awareness of Creative Cloud and Adobe's student pricing. The program recently won a silver Addy for best Social Media Program.
The New Myspace. Sexy is back!
by Khai Nguyen
Back in September, I had posted a sneak peak teaser video from Myspace starring one of the site’s major sponsors: Justin Timberlake. And if anyone could bring sexy back to the once major player in social media, it is definitely Justin.
Facebook Messages new release (with bugs)
by Khai Nguyen
Back in January of last year I wrote a post about the new Facebook Messaging platform. In short, it was Facebook's new way of integrating all the many ways people communicate: email, text, instant messaging. The idea is that messages are messages. The experience you have on your phone, in text, or email should all be integrated. It has been called the "Email-killer."
The face of social media
by Khai Nguyen
Here's a riddle:
I'm am a woman between the age of 18 and 34. I'm pretty young but old enough to join the military. I'm of Asian/Pacific Islander decent, but definitely American. You'll find me in the northeastern part of the United States. I'm pretty smart with either a college degree or working on my masters. But for whatever reason, I'm making under $50k.
Who am I?
11 Tips To Improve Social Media Measurement
by Khai Nguyen
I recently attended a webinar about social media analytics. I’m always wary of these webinars as they tend to try to sell you something and since this was a Q&A panel, I was also wary that the discussion would be all over the place. I was pleasantly surprised it was neither.
Hubspot hosted the webinar with a panel of speakers taking questions via Twitter hash tag. There were approximately 5,000 people in attendance, so you can imagine that the feed went really fast (and easily a trending topic on Twitter within minutes). The speakers represented different perspectives of social media measurement from the small business/entrepreneur business side to the software analytics side.
Although there were lots of good points in the webinar, I’ve filtered the hour long Q&A to the following key takeaways...
New Facebook messaging rolls-out (with bugs)
by Khai Nguyen
Back in November, Facebook announced their new messaging system that integrates email (your own @facebook email address), instant messaging, and SMS/text all in one place. But this hasn't rolled out to everyone just yet.
San Francisco Giants Championship Parade
by Khai Nguyen
