Traction is proud to announce the launch of our latest integrated campaign for the paint company Kelly-Moore. Centered around Kelly-Moore's new ColorStudio Collection and zero-VOC paints; the campaign features a microsite, mobile app, online video, search function, banner ads, a Pinterest component, and television ads. 

Check out the latest edition of Adweek for an Agency Portrait on Traction; including this great group portrait of Traction founders Paul Giese, Adam Kleinberg, and Theo Fanning. 

ROI vs ROA. How does one balance metrics and accountability with the need to differentiate your brand, your voice, and your special blend of awesomeness? 

Did you miss Adam Kleinberg and Theo Fanning at Ad:Tech San Francisco? No worries - we have you covered with these videos from the Ad:Tech Event Youtube Channel.

Are you "hype-notized" by new digital channels, trends, or buzzwords? Are you concerned that you're favoring the newest tools over the ones best suited for your actual needs? In his latest article for Entrepreneur Magazine, Online Marketing 101: Are You Prone to Shiny Object, Traction CEO Adam Kleinberg lays out five tactics for identifying - and avoiding - the dreaded Shiny Object Syndrome. 

What are the opportunities and pitfalls that video presents to advertisers? Traction CEO Adam Kleinberg recently shared his thoughts on the subject during the ad:tech San Francisco panel "Online Video: How Brands Find Audiences and How Customers Find Brands."

iMedia Connection recently asked nine industry professionals, "What's the most outrageous bribe you've received?" Theo Fanning's answer - an actual canoe paddle.

"Come see our new home on Android" - and with that teaser, the promise of a Facebook Phone comes one step closer to reality. Obviously marketers are abuzz with news of this Facebook/Android collaboration and much has already been written on the subject. Traction CEO Adam Kleinberg, never one to shy away from analyzing the impact of emerging trends/technologies, recently gave his thoughts on the topic toMatt Kapko and ClikZ. 

The answer is focus.

In his first piece for Entrepreneur Magazine, Traction CEO Adam Kleinberg explains how focusing your message to uncover your "One Thing" can help distinguish your brand from the competition. "In the mind of the customer you get to be one thing. One." 

The banner ad is 18 years old - which makes it old enough to smoke, vote, join the military, and be publicly reviled as a "symbol of all that's wrong with online advertising." But as Giselle Abramovich laid out in her recent Digiday article 5 Really Creative Banner Ads, "... not all banner ads are awful punch-monkey executions."