Check out the latest edition of Adweek for an Agency Portrait on Traction; including this great group portrait of Traction founders Paul Giese, Adam Kleinberg, and Theo Fanning.
Traction has had a long relationship with Adobe and the Education team. Last year, Traction created a social media campaign designed to raise awareness of Creative Cloud and Adobe's student pricing. The program recently won a silver Addy for best Social Media Program.
Who says you can't teach old dogs new tricks—well, in our case it was a trick we already knew.
This is the second time Traction has been named the top interactive agency by BtoB Magazine—we won in 2009—and the fourth time in the past five years that we've been included in the list of the top interactive agencies.
Here at Traction we believe that actively engaging with industry dialogue is inseparable from our ability to produce great work. From writing to mentoring to speaking engagements we take our thought leadership seriously. Here's a quick peak at the spring speaking schedule for various Tractionites.
I had an article published on iMedia today about Agency Partnerships. Partnerships are vital in today's day and age—and we've had a lot of them. Here I provide 5 tips to be successful at them.
Interested in learning more about RTB-driven campaigns? Plan on visiting New York City in late January? Then check out Traction CEO Adam Kleinberg's panel discussion at OMMA RTB on January 24, 2013.
No one rocks an award show like Bob rocks an award show.
We are very pleased to announce that Traction's Find your Bob integrated brand campaign for Accountemps took top honors at the 2012 BtoB's Best awards and was named best online campaign.
This Thursday, September 6, I'll be hosting an event at our new space for my alumni organization where I'll be giving a presentation called "Your Brand is a Commodity." If you'd like to attend, drop us an email and we'll add you to the invite list.
For the past 11 years, we've been steadily and organically growing. So it was no surprise to us the day we looked around to discover our current digs were nearly maxed-out. Not wanting to leave the awesome indoor atrium playground that is our current office, we set out to find a second location that is as grand as the first—And we did it.
Interested in the latest consumer research on monetizing your social media strategy? On July 26th Get Satisfaction and InterWest Partners will host The Secret to Monetizing Social Media - Six Consumer Buying Behaviors That Will Change Your Social Strategy - a panel discussion featuring the latest in consumer research by the Incyte Group.