A few weeks back I spoke on a panel at SF State on "How to attract, train and retain millenials as sales professionals" along with Sarah Ciccarello, vice president customer marketing, Clif Bar & Company, Dave Santos, senior director of sales, Genentech, and Andy Scollan, director of sales development for North and Latin America, Salesforce.com.

SF State posted a great recap of the discussion here including an overview of the "8 characteristics of millenials I presented."

But after the panel, I feel there's a ninth to add to the list.

We are proud to announce that Cracktion—the current iteration of the Traction house band—will be causing some sonic mayhem at this years Battle of the Bands hosted by the good peeps over at sfBIG.

Our CEO Adam Kleinberg will be speaking at OMMA Global in NYC on September 26.

Traction is honored to be included on the iMedia 2011 list of key West Coast agencies that are pushing the boundaries of digital media. It's a thrill to be in the company of other agencies of such high caliber and to be recognized by a publication that we respect so much.

Traction recently celebrated our 10th year in business. To commemorate this auspicious occasion we did what any self-respecting agency would do—we threw a decadent party of ridiculous proportions—Distraction X.

If you weren't fortunate enough to attend, here is a just a small peek into the silliness you missed.

Last week I spoke at an event called "The evolution of distribution" along with the API chiefs from Best Buy, NetFlix and PayPal. The event was put together by a company called Mashery that helps brands build and manage APIs. 

They posted some videos on their blog which are really interesting. I suggest you check them out. Here's the one of me speaking...

We're pleased to announce two upcoming speaking events for Traction CEO, Adam Kleinberg in April.

DigiDay Video Upfront, April 14 at 12:55pm in Los Angeles 

Customer Engagement Technology World, April 27 at 2pm in San Francisco

Read more for details.

Third year in a row on BtoB Magazine’s top agencies list

Traction, an advertising agency and innovation consultancy has been named bridesmaid once again. The San Francisco shop was named runner-up for Interactive Agency of the Year by BtoB Magazine. It is the third year in a row that the shop has been named either winner or runner-up in that publication’s list of the top agencies in the United States.

Traction's Creative Director, Theo Fanning, had the opportunity to share some of his views on advertising, media, mobile and more at DIGIDAY: ON MEDIA and DIGIDAY: MOBILE.

Needless to say, some of his comments were insightful, polarizing and occasionally charmingly incoherent.

Watch the panel discussions and judge the carnage for yourself:

Traction's illustrious (some might say illustrated) creative director, Theo Fanning, has been confirmed to speak at two back-to-back industry events: DIGIDAY: ON MEDIA and DIGIDAY: MOBILE.