2013 was a great year of tumultuous change in the advertising industry. Lucky for you, the elves at Traction have been diligently typing and thinking away to help you make sense of it all.
Here are 13 ideas in blog posts and articles from the 2013.
Traction CEO Adam Kleinberg recently gave his thoughts on measuring content marketing ROI to Giselle Abramovich of CMO.com.
Last week, the ANA released the results of a survey saying that the number of brands with in-house marketing teams has risen dramatically over the past 5 years. This is no surprise to the folks at Traction who encounter that reality every day.
When we started Traction 12 years ago, we worked frequently as a snap-on team for larger agencies like McCann and Grey for our first couple of years. Later we worked with Macromedia's in-house team. Then Bank of America's. And others.
What have we learned? Sometimes find those in-house teams to be a competitive threat. In others, they can be our best clients. The secret to success is consistently demonstrating value while making collaboration a core element of how you work.
This morning I wrote a piece for Ad Age that delves deeper into how agencies can fend off the threat of marketing services moving in-house.
This week I was quoted by Cotton Delo in a story in Ad Age about the disgruntled customer who bought a Sponsored Tweet to complain about British Air. Apparently, social media superhero, Gary Vaynerchuk, read the quote and was quite disgruntled about what I had to say. So disgruntled, he created a video rant and blog post about it.
Never one to shy away from sharp, pointed criticisms; Traction CEO Adam Kleinberg brings out the BIG knives in his latest AdAge piece - Three Reasons Why The Birth of Publicis Omnicon Is Good For Small Agencies. Inspired by Dan Wieden's keynote at the Ad Age Small Agency Conference and Awards, Adam has taken taken up Weiden's rallying cry and gone after the "wobbling drunkard" that is the Publicis Omnicon merger.
Traction CEO Adam Kleinberg was recently interviewed by Giselle Abramovich of CMO.com on the topic of real-time marketing. A veteran blogger and speaker on the topic, Adam had some choice words to say about how real-time marketing is poised to change (and in some case maintain the status quo) the world of marketing.
"How can you be a hero to your customers?" - Adam Kleinberg
Traction CEO Adam Kleinberg and Entrepreneur Magazine's Team Digital recently sat down to discuss the question - What's your best advice for business owners when it comes to responding to customers' tweets and comments? How often should you reply, and do you respond to bad comments?
Love is a battlefield; and so is the world of advertising. In his latest piece for iMediaConnection, Traction CEO Adam Kleinberg goes into the facts - and the hype - behind some of the current turf wars in the agency world.
A few weeks ago, I wrote a story in AdAge called Why Bad Native Advertising is Worse than Banners. In that story, I called out the CEOs of Sharethrough and BuzzFeed for what I perceived as inconsistencies between things they were saying and reality.
This morning I had breakfast and a nice conversation with Dan Greenberg, the CEO of Sharethrough. While I stand by everything I wrote, I feel like Dan's side of the story deserves to be shared...
Traction Executive Creative Director Theo Fanning is a man with opinions, talent, keen fashion sense... and a digital stalker.