The Accountability Gap is the space between what clients think is possible and what agencies can deliver in terms of measurable digital marketing results. Can offline sales be directly linked to a given campaign? If so, how far can one break down the data? To the level of specific given impressions and engagements? If so, how actionable is that information?
All empires must end. And if living through the last 20 years has proved anything it's that the rise and fall of tech empires are escalating at an alarming rate. This is no more evident than in the world of social media and mobile applications.
Last weekend I attended a 5-1/2 hour tai chi intensive and walked away with a renewed sense of vigor for taking on writing my book about Tai Chi for Business.
The theme of this lesson was listening.
Recent rulings on net neutrality - the principle that all internet traffic should be treated equally - are shaping up to have a heavy impact on both bandwidth-heavy internet services and their advertisers. But what does this really mean for the marketing industry?
Everyone in San Francisco is buzzing about how much they hate Richard Sherman for his impulsive, egomaniacal outburst at the end of the Seahawks-49ers game. But was it really an impulsive outburst?
If 2013 was the year of native advertising and big data, will 2014 be the year of media and creative agency integration?
Got a slow week waiting for the gears of 2014 to start spinning? Check out this video of my presentation on the "Convergence of Storytelling and UX Design" at the Seattle Interactive Conference in October.
How does one "take the police out of policies" and establish a company value set that motivates, inspires, and develops your employees? Traction CEO Adam Kleinberg recently shared his thoughts on the topic in the iMedia Connection article Unique Company Values That Employees Love.
2013 was a great year of tumultuous change in the advertising industry. Lucky for you, the elves at Traction have been diligently typing and thinking away to help you make sense of it all.
Here are 13 ideas in blog posts and articles from the 2013.
Traction CEO Adam Kleinberg recently gave his thoughts on measuring content marketing ROI to Giselle Abramovich of CMO.com.