Recent rulings on net neutrality - the principle that all internet traffic should be treated equally - are shaping up to have a heavy impact on both bandwidth-heavy internet services and their advertisers. But what does this really mean for the marketing industry?
Everyone in San Francisco is buzzing about how much they hate Richard Sherman for his impulsive, egomaniacal outburst at the end of the Seahawks-49ers game. But was it really an impulsive outburst?
If 2013 was the year of native advertising and big data, will 2014 be the year of media and creative agency integration?
Got a slow week waiting for the gears of 2014 to start spinning? Check out this video of my presentation on the "Convergence of Storytelling and UX Design" at the Seattle Interactive Conference in October.
How does one "take the police out of policies" and establish a company value set that motivates, inspires, and develops your employees? Traction CEO Adam Kleinberg recently shared his thoughts on the topic in the iMedia Connection article Unique Company Values That Employees Love.
2013 was a great year of tumultuous change in the advertising industry. Lucky for you, the elves at Traction have been diligently typing and thinking away to help you make sense of it all.
Here are 13 ideas in blog posts and articles from the 2013.
Traction CEO Adam Kleinberg recently gave his thoughts on measuring content marketing ROI to Giselle Abramovich of CMO.com.
Last week, the ANA released the results of a survey saying that the number of brands with in-house marketing teams has risen dramatically over the past 5 years. This is no surprise to the folks at Traction who encounter that reality every day.
When we started Traction 12 years ago, we worked frequently as a snap-on team for larger agencies like McCann and Grey for our first couple of years. Later we worked with Macromedia's in-house team. Then Bank of America's. And others.
What have we learned? Sometimes find those in-house teams to be a competitive threat. In others, they can be our best clients. The secret to success is consistently demonstrating value while making collaboration a core element of how you work.
This morning I wrote a piece for Ad Age that delves deeper into how agencies can fend off the threat of marketing services moving in-house.
This week I was quoted by Cotton Delo in a story in Ad Age about the disgruntled customer who bought a Sponsored Tweet to complain about British Air. Apparently, social media superhero, Gary Vaynerchuk, read the quote and was quite disgruntled about what I had to say. So disgruntled, he created a video rant and blog post about it.
Never one to shy away from sharp, pointed criticisms; Traction CEO Adam Kleinberg brings out the BIG knives in his latest AdAge piece - Three Reasons Why The Birth of Publicis Omnicon Is Good For Small Agencies. Inspired by Dan Wieden's keynote at the Ad Age Small Agency Conference and Awards, Adam has taken taken up Weiden's rallying cry and gone after the "wobbling drunkard" that is the Publicis Omnicon merger.