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OpinionCategory

The Fail of an Empire: FB buys Whatsapp

by Theo Fanning

The Fail of an Empire: FB buys Whatsapp

All empires must end. And if living through the last 20 years has proved anything it's that the rise and fall of tech empires are escalating at an alarming rate. This is no more evident than in the world of social media and mobile applications.

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Tai Chi for Business, Lesson 3

by Adam Kleinberg

Tai Chi for Business, Lesson 3

Last weekend I attended a 5-1/2 hour tai chi intensive and walked away with a renewed sense of vigor for taking on writing my book about Tai Chi for Business.

The theme of this lesson was listening.

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Advertisers and Net Neutrality

by Traction

Advertisers and Net Neutrality

Recent rulings on net neutrality - the principle that all internet traffic should be treated equally - are shaping up to have a heavy impact on both bandwidth-heavy internet services and their advertisers. But what does this really mean for the marketing industry? 

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VIDEO: Storytelling + UX

by Adam Kleinberg

VIDEO: Storytelling + UX

Got a slow week waiting for the gears of 2014 to start spinning? Check out this video of my presentation on the "Convergence of Storytelling and UX Design" at the Seattle Interactive Conference in October.

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13 ideas from 2013

by Adam Kleinberg

13 ideas from 2013

2013 was a great year of tumultuous change in the advertising industry. Lucky for you, the elves at Traction have been diligently typing and thinking away to help you make sense of it all. 

Here are 13 ideas in blog posts and articles from the 2013.

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Value and Collaboration

by Adam Kleinberg

Value and Collaboration

Last week, the ANA released the results of a survey saying that the number of brands with in-house marketing teams has risen dramatically over the past 5 years. This is no surprise to the folks at Traction who encounter that reality every day.

When we started Traction 12 years ago, we worked frequently as a snap-on team for larger agencies like McCann and Grey for our first couple of years. Later we worked with Macromedia's in-house team. Then Bank of America's. And others. 

What have we learned? Sometimes find those in-house teams to be a competitive threat. In others, they can be our best clients. The secret to success is consistently demonstrating value while making collaboration a core element of how you work. 

This morning I wrote a piece for Ad Age that delves deeper into how agencies can fend off the threat of marketing services moving in-house

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