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OpinionCategory

Thinking about thought leadership

by Adam Kleinberg

Thinking about thought leadership

I've just been invited to give a talk to a group of senior level PR leaders and business leaders at a private event here in San Francisco. They asked me to speak about how Traction has used thought leadership to drive our success. 

I was interested in that because I was recently at the Mirren agency business development conference and they had a panel of experts giving their two cents on how agencies should use thought leadership as part of their biz dev efforts. I thought the advice I heard was fairly... uninspired... so I figured this would be a nice opportunity to articulate what has worked for us here at Traction.

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Diary of a Mad Man

by Adam Kleinberg

Diary of a Mad Man

For about three years, I've been predicting to anyone who would listen—mostly, my cat, Satchmo—that the final episode of Mad Men would surely end with Don Draper tossing himself from a balcony and resolving into the falling man from the opening title sequence. 

Surely, the seven-season-long existential crisis would end in a splat.

Spolier alert: It didn't.

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On being named Independent Agency of the Year

by Adam Kleinberg

On being named Independent Agency of the Year

My agency Traction just got a trophy.

We were named “Best Independent Agency” of 2014 in the U.S. in two rounds of judging in the iMedia Agency Awards — first from a panel of judges including senior marketers from MasterCard, Walmart, Kellogg., Coca-Cola , and Hershey; next from the votes of almost 5,000 members of the marketing community...

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New Agency Revenue Streams

by Adam Kleinberg

I sat in on a 4A's webinar this morning on "How Agencies Can Create New Revenue Streams." As we grow our business here at Traction, it's interesting to hear how other agencies are evolving their businesses. It's also exciting to learn that Traction is pushing the envelope in all of the areas that the 4A's cites as ways the most innovative agencies in the world are reshaping the agency model.

The basic premise is that a new role for agencies in creating value for marketers that has nothing to do with a "message." 

Here are the areas outlined in the webinar and some of the things we're doing at Traction that align with each.

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5 lessons from Bruce Bochy

by Adam Kleinberg

5 lessons from Bruce Bochy

Traction will be closed from noon to 2pm today. Despite the rain, the team will all be rambling on down Larkin Street to Civic Center for a chance to scream our heads of at the San Francisco Giants ticker tape parade. I couldn't keep people at their desks if I tried.

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3 Lessons in Design Process from Coke

by Adam Kleinberg

3 Lessons in Design Process from Coke

Last week, I had the good fortune to attend the Ad Age CMO Summit. Lots of CMOs and CEOs sharing great wisdom from companies like Kraft, Nationwide, GoPro, Target, Method, Plum Organics, Cisco and Oracle. But the highlight for me was the closing presentation from the Global Creative Director of Coca-Cola, James Sommerville. 

James was the founder of Attik and I used to follow his work when I was cutting my teeth as a designer 18 years ago, so it was a real treat for me to see him speak. And as a designer, I found his presentation on Coca Cola's World Cup brand activation inspiring not just because of the work itself, but because of the lessons I took away from the design process he shared...

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Digital Metrics Delirium

by Kelly Koligian

Digital Metrics Delirium

Digital metrics promise the ability to be accountable for everything we do in advertising, but the reality is that they are limited in what they can actually measure. 

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