our words.

Someone always has something insightful to say.

OpinionCategory

13 ideas from 2013

by Adam Kleinberg

13 ideas from 2013

2013 was a great year of tumultuous change in the advertising industry. Lucky for you, the elves at Traction have been diligently typing and thinking away to help you make sense of it all. 

Here are 13 ideas in blog posts and articles from the 2013.

Read more

Value and Collaboration

by Adam Kleinberg

Value and Collaboration

Last week, the ANA released the results of a survey saying that the number of brands with in-house marketing teams has risen dramatically over the past 5 years. This is no surprise to the folks at Traction who encounter that reality every day.

When we started Traction 12 years ago, we worked frequently as a snap-on team for larger agencies like McCann and Grey for our first couple of years. Later we worked with Macromedia's in-house team. Then Bank of America's. And others. 

What have we learned? Sometimes find those in-house teams to be a competitive threat. In others, they can be our best clients. The secret to success is consistently demonstrating value while making collaboration a core element of how you work. 

This morning I wrote a piece for Ad Age that delves deeper into how agencies can fend off the threat of marketing services moving in-house

Read more

Is Publicis Omnicom Good for Small Agencies?

by Traction

Is Publicis Omnicom Good for Small Agencies?

Never one to shy away from sharp, pointed criticisms; Traction CEO Adam Kleinberg brings out the BIG knives in his latest AdAge piece - Three Reasons Why The Birth of Publicis Omnicon Is Good For Small AgenciesInspired by Dan Wieden's keynote at the Ad Age Small Agency Conference and Awards, Adam has taken taken up Weiden's rallying cry and gone after the "wobbling drunkard" that is the Publicis Omnicon merger.

Read more

CMO.com Interviews Adam Kleinberg

by Traction

CMO.com Interviews Adam Kleinberg

Traction CEO Adam Kleinberg was recently interviewed by Giselle Abramovich of CMO.com on the topic of real-time marketing. A veteran blogger and speaker on the topic, Adam had some choice words to say about how real-time marketing is poised to change (and in some case maintain the status quo) the world of marketing. 

Read more

Natives Get Restless

by Adam Kleinberg

Natives Get Restless

A few weeks ago, I wrote a story in AdAge called Why Bad Native Advertising is Worse than Banners. In that story, I called out the CEOs of Sharethrough and BuzzFeed for what I perceived as inconsistencies between things they were saying and reality.

This morning I had breakfast and a nice conversation with Dan Greenberg, the CEO of Sharethrough. While I stand by everything I wrote, I feel like Dan's side of the story deserves to be shared...

Read more