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OpinionCategory
Marissa's Choice
by Adam Kleinberg
The Twitterverse was abuzz yesterday with #marissamania and with good reason. Marissa Mayer is one of the most exciting personalities in tech who rose through the Google meritocracy not because she was a founder, but because she deserved it.
5 Great Agency Tips
by Adam Kleinberg
I had coffee with Mike Krass yesterday, the CEO of MKG Media Group, a new small direct response marketing shop in town to ask me advice about growing an agency. It must have been good coffee because he wrote a blog post about some of the advice I gave him.
The Most Digital Agency?
by Adam Kleinberg
I was quoted this morning in an article by Jack Marshall on Digiday about "The Most Digital Agency" (the answer: monster conglomerate WPP who just bought AKQA).
Here's what I said:
High Volt-age Perks
by Adam Kleinberg
This week I cashed in on one of my Klout "perks" and got to drive around in a Chevy Volt for the weekend for free. How was the experience? Was it an effective marketing program? Did it impact my perception of Klout? Or Chevy?
Read on....
TiVo, PayPal and the evolution of TV
by Adam Kleinberg
Game changing announcement from the folks at TiVo and PayPal this week. Now you can buy stuff from your TV.
The Re-Imagination of Nearly Everything
by Adam Kleinberg
If there's one thing the Digerati love more than tweeting about their SXSW presentations, Klout scores and Facebook stock price predictions, it's fawning over Kleiner Perkins partner Mary Meeker's annual presentation on the state of the digital industry.
Mark Cuban, Nalts and Videonomics
by Adam Kleinberg
Last Thursday, I spoke at the Videonomics conference in Dallas. The invite-only event drew some amazing people—the other speakers included YouTube web-lebrity Kevin Nalts (of farting in a library fame) and Mark Cuban (billionaire/Dallas Mavericks owner/king shark on Shark Tank).
The consensus on online video?
The Online Video Continuum
by Adam Kleinberg
This Thursday, I'll be heading to Texas. I'll be speaking at the Videonomics conference at... get this... Cowboys Stadium.
First, let me say, "Go Giants!"
Now that I've got that out of my system, let me focus on the talk I'll be giving. It's called "Leaning Back while Leaning Forward" and in it, I'll be introducing a diagram that I call The Online Video Continuum.
Four Forces Shaping the Global Economy
by Adam Kleinberg
This morning, I attended the Oxford Economics World Outlook Conference here in San Francisco. The title of the presentation given by the global forecasting consultancy was "Deeper Crisis or Turning Point: What lies ahead for the global economy?"
"What does lie ahead?" you ask with baited breath....
Why digital GRPs are inevitable
by Adam Kleinberg
Last week, I was one of 35 marketing professionals invited to the San Francisco Videonomics event up high on the 32nd floor of the Westin Sf. Francis. There were microphones at every seat, a nice touch that made the session a true collaborative summit and made every attendee part of the conversation.
Nielsen presented and shared how it was deriving their new version of digital GRPs. The speaker made the point that big budget marketers were "the customer"when it came to buying media and that's why it was necessary to have a digital GRP.
If you're familiar with this argument, you'll think it obvious that there was quite a bit of disagreement from the crowd.
Nielsen has a point, however...
