"Boy, your creative must really suck."
Never one to mince words, Traction CEO Adam Kleinberg expanded on his issues with data-driven creative in the latest edition of AdAge. Championing the value of "insight" as a valuable creative tool that should not be spreadsheeted away - Adam had choice words for fans of Big Data.
Last weekend, I bought a new car. It was the culmination of a month of research, soul searching, exploring, negotiating—and driving. I tried to observe the process I went through as a consumer to see if I might learn something about marketing.
Traction CEO Adam Kleinberg recently sat down with David Kaplan fromAdExchanger to discuss his thoughts on native advertising. Covering everything from integrated content to social-recognition-as-currency to Traction's recent work for California Bank and Trust, the article can be viewed in it's entirety here:
As digital marketers, we're constantly tasked with getting customers to do something. Like this. Click that. Comment here. Buy now. Engage, please.
Brands can successfully and consistently accomplish this by rewarding their customers. Those rewards do not have to be financial in nature....
Traction CEO Adam Kleinberg was recently featured in Adweek magazine giving his thoughts on GoPro cameras' content marketing edge. The article, titled GoPro Boosts Sales via Snap and Share, focuses on GoPro's innovative use of Instagram and YouTube to share user generated-content.
Traction CEO Adam Kleinberg was recently quoted in the Direct Marketing News article The Battle For Sexy. Focusing on the battle between creative and data; the article featured Adam's thoughts on the "sex appeal of data" and "ROA - return on awesome."
I'm writing this post on an airplane, watching President Obama's inauguration in real-time as I soar across the United States.
I'm heading to NYC because I'll be speaking on a panel titled From Real-Time Bidding to a Real-Time Marketing Culture at the OMMA RTB conference this Thursday, January 24.
(...at 2:30pm at the Grand Hyatt if you'd like to come...)
2012 was a crazy year for advertisers. It seemed like there was a new trend, buzzword or meme to make sense of every week. And, of course, the good folks at Traction are dedicated to helping you understand them.
Here's a roundup of my 12 favorite stories we wrote in 2012.
I had a byline today in Ad Age today about why the mobile ad industry is failing. There's great targeting capability happening with "Big Data" but what value does it bring to advertisers?
After writing a post a few weeks ago called "Is Coke it?" on the new content-driven website for coca-colacompany.com, Ashley Brown, Coke's head of digital and social media reached out to me and invited me to write a follow-up story on the pages of Coca-Cola's very own web site.