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Motley thoughts from SXSW 2013

by Adam Kleinberg

Motley thoughts from SXSW 2013

SXSW may be known as a launch-pad for startups like Twitter and Foursquare, but like anything that grows big, it has evolved. Just this morning, a Austin newspaper ran a story on how start-ups are having a difficult time launching here.

That may be the case, but SXSW still remains one-of-a-kind and I continue to come year after year. Here are a few thoughts on why.

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Adam Talks Data-Driven Creative in AdAge

by Traction

Adam Talks Data-Driven Creative in AdAge

"Boy, your creative must really suck."

Never one to mince words, Traction CEO Adam Kleinberg expanded on his issues with data-driven creative in the latest edition of AdAgeChampioning the value of "insight" as a valuable creative tool that should not be spreadsheeted away - Adam had choice words for fans of Big Data.

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5 things I learned buying a car

by Adam Kleinberg

5 things I learned buying a car

Last weekend, I bought a new car. It was the culmination of a month of research, soul searching, exploring, negotiating—and driving. I tried to observe the process I went through as a consumer to see if I might learn something about marketing.

I did.

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The Currency of Awesomesauce

by Adam Kleinberg

The Currency of Awesomesauce

As digital marketers, we're constantly tasked with getting customers to do something. Like this. Click that. Comment here. Buy now. Engage, please.

Brands can successfully and consistently accomplish this by rewarding their customers. Those rewards do not have to be financial in nature....

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Is it time for Real Time Marketing Culture?

by Adam Kleinberg

Is it time for Real Time Marketing Culture?

I'm writing this post on an airplane, watching President Obama's inauguration in real-time as I soar across the United States. 

I'm heading to NYC because I'll be speaking on a panel titled From Real-Time Bidding to a Real-Time Marketing Culture at the OMMA RTB conference this Thursday, January 24.

(...at 2:30pm at the Grand Hyatt if you'd like to come...)

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