our words.

Someone always has something insightful to say.

OpinionCategory

5 things I learned buying a car

by Adam Kleinberg

5 things I learned buying a car

Last weekend, I bought a new car. It was the culmination of a month of research, soul searching, exploring, negotiating—and driving. I tried to observe the process I went through as a consumer to see if I might learn something about marketing.

I did.

Read more

The Currency of Awesomesauce

by Adam Kleinberg

The Currency of Awesomesauce

As digital marketers, we're constantly tasked with getting customers to do something. Like this. Click that. Comment here. Buy now. Engage, please.

Brands can successfully and consistently accomplish this by rewarding their customers. Those rewards do not have to be financial in nature....

Read more

Is it time for Real Time Marketing Culture?

by Adam Kleinberg

Is it time for Real Time Marketing Culture?

I'm writing this post on an airplane, watching President Obama's inauguration in real-time as I soar across the United States. 

I'm heading to NYC because I'll be speaking on a panel titled From Real-Time Bidding to a Real-Time Marketing Culture at the OMMA RTB conference this Thursday, January 24.

(...at 2:30pm at the Grand Hyatt if you'd like to come...)

Read more

12 Traction Stories from 2012

by Adam Kleinberg

12 Traction Stories from 2012

2012 was a crazy year for advertisers. It seemed like there was a new trend, buzzword or meme to make sense of every week. And, of course, the good folks at Traction are dedicated to helping you understand them.

Here's a roundup of my 12 favorite stories we wrote in 2012.

Read more

Why Mobile is Failing

by Adam Kleinberg

Why Mobile is Failing

I had a byline today in Ad Age today about why the mobile ad industry is failing. There's great targeting capability happening with "Big Data" but what value does it bring to advertisers?

Read more