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OpinionCategory

The Currency of Awesomesauce

by Adam Kleinberg

The Currency of Awesomesauce

As digital marketers, we're constantly tasked with getting customers to do something. Like this. Click that. Comment here. Buy now. Engage, please.

Brands can successfully and consistently accomplish this by rewarding their customers. Those rewards do not have to be financial in nature....

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Is it time for Real Time Marketing Culture?

by Adam Kleinberg

Is it time for Real Time Marketing Culture?

I'm writing this post on an airplane, watching President Obama's inauguration in real-time as I soar across the United States. 

I'm heading to NYC because I'll be speaking on a panel titled From Real-Time Bidding to a Real-Time Marketing Culture at the OMMA RTB conference this Thursday, January 24.

(...at 2:30pm at the Grand Hyatt if you'd like to come...)

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12 Traction Stories from 2012

by Adam Kleinberg

12 Traction Stories from 2012

2012 was a crazy year for advertisers. It seemed like there was a new trend, buzzword or meme to make sense of every week. And, of course, the good folks at Traction are dedicated to helping you understand them.

Here's a roundup of my 12 favorite stories we wrote in 2012.

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Why Mobile is Failing

by Adam Kleinberg

Why Mobile is Failing

I had a byline today in Ad Age today about why the mobile ad industry is failing. There's great targeting capability happening with "Big Data" but what value does it bring to advertisers?

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The very real state of mobile

by Adam Kleinberg

The very real state of mobile

I just got back from the iMedia Breakthrough Summit which was almost completely focused on mobile. Within the first 10 minutes of the conference, someone cracked the joke that "once again, this is the year of mobile!"

There are a zillion stats I could post (I won't bother) showing we all use smartphones to access the internet these days. But what does that mean for advertisers? 

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