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OpinionCategory

Do people hate being in meetings with you?

by Adam Kleinberg

Do people hate being in meetings with you?

The meeting. That necessary evil. That gathering we love to hate -- yet can't resist scheduling. There's a reason meetings are so reviled: Most of them suck.

They're poorly organized, poorly run, and have no objective or value. People just show up for the sake of showing up—Then behave badly.

You're probably in a meeting right now.

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Becoming invaluable

by Adam Kleinberg

Becoming invaluable

If you follow me on Twitter, you're well aware that I was at the iMedia Breakthrough Summit last week. One of the best sessions I was able to attend was put on by Jessica Joines from DMR Partners. Her session was focused on how agencies and technology companies can better sell innovation through to their clients and customers. Here was some of her advice:

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Performance-Based Compensation Issues

by Adam Kleinberg

Performance-Based Compensation Issues

I was interviewed yesterday by Jack Marshall from Digiday about the realities of performance-based compensation. It's a complex issue that easy for everyone to say the industry should be using, but never seems to happen in real life.

Here's a snip from the article.

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Debates expose twits on Twitter

by Adam Kleinberg

Debates expose twits on Twitter

I'm not quite sure how I think Mittens and the Prez did in the debates this evening, but one clear winner was Twitter. 

The conversation in the Twitterverse was intense and played a truly significant role in the debate. Have we ever had such a participatory discourse over politics before in an election? Surely, all this armchair punditry means people are thinking about issues and that's got to be a good thing. 

What wasn't so good was what it exposed for some of the social media gurus out there. 

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3 easy steps to building a brand

by Adam Kleinberg

3 easy steps to building a brand

Last week, my friend Jeff Tseng invited me to give a presentation to a bunch of game developers at CrowdStar Games. Before founding CrowdStar Jeff was the lead designer at Secret Level Games and then at Sega where he worked on projects you might have heard of... like Iron Man.

Anyhow, Jeff wanted his team to think about how to build brands around the games they designed. I boiled it down to 3 easy steps.

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Everything old is new again

by Theo Fanning

Everything old is new again

I've been working in the design and advertising industry for nearly 20 years. So, I am used to seeing trends come, go, and come back again. Whether it's skeuomorphic design, vernacular typography or neon color schemes; I've seen 'em, used 'em and maybe even abused 'em. But I never anticipated the antiquated technology of the GIF to rear it's ugly head again — in a good way.

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Marissa's Choice

by Adam Kleinberg

Marissa's Choice

The Twitterverse was abuzz yesterday with #marissamania and with good reason. Marissa Mayer is one of the most exciting personalities in tech who rose through the Google meritocracy not because she was a founder, but because she deserved it.

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5 Great Agency Tips

by Adam Kleinberg

5 Great Agency Tips

I had coffee with Mike Krass yesterday, the CEO of MKG Media Group, a new small direct response marketing shop in town to ask me advice about growing an agency. It must have been good coffee because he wrote a blog post about some of the advice I gave him.

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