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OpinionCategory

Designing a People Strategy

by Adam Kleinberg

Designing a People Strategy

I'm proud that Traction has been honored to work with some of the world's greatest brands and that publications like iMedia Connection and BtoB Magazine have recognized us as one of the top advertising agencies in the U.S. But what I'm most proud of is that in the last ten years, less than ten employees have ever chosen to leave our agency.

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I Need a Hand Job?

by Theo Fanning

I Need a Hand Job?

I didn't think it was possible that we could find an infomercial more ridiculous, offensive and as wrong as the one Adam found for Sheet energy strips—until we found this one.

Good taste be damned! Let's drive these bad jokes into the ground until everyone groans. (sorry, I couldn't resist)

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Tai Chi for Business, Lesson 1

by Adam Kleinberg

Tai Chi for Business, Lesson 1

For the past five years, I have practiced tai chi with the disciple of a great master in Beijing. My teacher is very wise.

Of the many lessons I have learned, there are several that I apply to my life in business. So much so, that I've considered writing a book about them. For now, however, I'll begin with a series of blog posts I'm calling Tai Chi for Business.

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Strategy is not a dirty word

by Theo Fanning

Strategy is not a dirty word

Every good agency, design house, marketing company or interactive shop does some kind of strategic thinking. Whether they are transparent about it or not, this thinking is integral to creating work that is successful.

Yet so many clients consider outside strategic thinking as "fluff" work that is costly and irrelevant. Oh how wrong they are.

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Vaginas in Advertising

by Theo Fanning

Vaginas in Advertising

There has been a growing trend in advertising over the last year that has been a little hard to miss: Vaginas are popping up everywhere. Perhaps some think it is edgy or liberating or educational. Or maybe they believe that referencing them liberally makes ads more current and viable. Anyway you slice it, the vagina is here to stay...

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Tesco and true business innovation

by Adam Kleinberg

Tesco and true business innovation

There is "innovation" (i.e. how do we use this new augmented reality technology to create an app where we hold up a sneaker to our web cam and it shows the user running in a marathon?) and there is innovation (i.e. how do we drive our business forward in an unexpected way?).

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