I was interviewed yesterday by Jack Marshall from Digiday about the realities of performance-based compensation. It's a complex issue that easy for everyone to say the industry should be using, but never seems to happen in real life.
Here's a snip from the article.
I'm not quite sure how I think Mittens and the Prez did in the debates this evening, but one clear winner was Twitter.
The conversation in the Twitterverse was intense and played a truly significant role in the debate. Have we ever had such a participatory discourse over politics before in an election? Surely, all this armchair punditry means people are thinking about issues and that's got to be a good thing.
What wasn't so good was what it exposed for some of the social media gurus out there.
Last week, my friend Jeff Tseng invited me to give a presentation to a bunch of game developers at CrowdStar Games. Before founding CrowdStar Jeff was the lead designer at Secret Level Games and then at Sega where he worked on projects you might have heard of... like Iron Man.
Anyhow, Jeff wanted his team to think about how to build brands around the games they designed. I boiled it down to 3 easy steps.
I've been working in the design and advertising industry for nearly 20 years. So, I am used to seeing trends come, go, and come back again. Whether it's skeuomorphic design, vernacular typography or neon color schemes; I've seen 'em, used 'em and maybe even abused 'em. But I never anticipated the antiquated technology of the GIF to rear it's ugly head again — in a good way.
AdWeek reported today on a new initiative from Absolut vodka—unique designs on bottles. Four million of them.
The Twitterverse was abuzz yesterday with #marissamania and with good reason. Marissa Mayer is one of the most exciting personalities in tech who rose through the Google meritocracy not because she was a founder, but because she deserved it.
I had coffee with Mike Krass yesterday, the CEO of MKG Media Group, a new small direct response marketing shop in town to ask me advice about growing an agency. It must have been good coffee because he wrote a blog post about some of the advice I gave him.
Here's what I said:
This week I cashed in on one of my Klout "perks" and got to drive around in a Chevy Volt for the weekend for free. How was the experience? Was it an effective marketing program? Did it impact my perception of Klout? Or Chevy?
Game changing announcement from the folks at TiVo and PayPal this week. Now you can buy stuff from your TV.