Here's what I said:
This week I cashed in on one of my Klout "perks" and got to drive around in a Chevy Volt for the weekend for free. How was the experience? Was it an effective marketing program? Did it impact my perception of Klout? Or Chevy?
Game changing announcement from the folks at TiVo and PayPal this week. Now you can buy stuff from your TV.
If there's one thing the Digerati love more than tweeting about their SXSW presentations, Klout scores and Facebook stock price predictions, it's fawning over Kleiner Perkins partner Mary Meeker's annual presentation on the state of the digital industry.
Last Thursday, I spoke at the Videonomics conference in Dallas. The invite-only event drew some amazing people—the other speakers included YouTube web-lebrity Kevin Nalts (of farting in a library fame) and Mark Cuban (billionaire/Dallas Mavericks owner/king shark on Shark Tank).
The consensus on online video?
This Thursday, I'll be heading to Texas. I'll be speaking at the Videonomics conference at... get this... Cowboys Stadium.
First, let me say, "Go Giants!"
Now that I've got that out of my system, let me focus on the talk I'll be giving. It's called "Leaning Back while Leaning Forward" and in it, I'll be introducing a diagram that I call The Online Video Continuum.
This morning, I attended the Oxford Economics World Outlook Conference here in San Francisco. The title of the presentation given by the global forecasting consultancy was "Deeper Crisis or Turning Point: What lies ahead for the global economy?"
"What does lie ahead?" you ask with baited breath....
Last week, I was one of 35 marketing professionals invited to the San Francisco Videonomics event up high on the 32nd floor of the Westin Sf. Francis. There were microphones at every seat, a nice touch that made the session a true collaborative summit and made every attendee part of the conversation.
Nielsen presented and shared how it was deriving their new version of digital GRPs. The speaker made the point that big budget marketers were "the customer"when it came to buying media and that's why it was necessary to have a digital GRP.
If you're familiar with this argument, you'll think it obvious that there was quite a bit of disagreement from the crowd.
Nielsen has a point, however...
Which are you?
In the past decade, two massive shifts have reshaped marketing.
1) For the first time, we're able to measure the effectiveness of our marketing
2) Relentless financial superpressure from the turbulent economy
The result is that there has been a relentless focus on measuring ROI in marketing. Unfortunately, that has led to an unfortunate trend:
Brands are becoming commodities.
I was interviewed this week at ad:tech San Francisco by Allvoices.com. They asked me what the future holds for advertising agencies. Watch this video and see what I had to say.