I haven't even landed in Austin for SXSW yet, but already I'm caught up in the frenzy.
This morning, American Express has raised the bar for marketers trying to make a splash at a major cultural event.
To announce their new Twitter program, AmEx is throwing a Jay Z concert on Monday and giving away free tickets to SXSW attendees.
History proves that everything must come to an end—that is just the nature of things. It's a universal constant. Species go extinct, tools become obsolete and empires fall. Though until the last hundred years, successful technologies traditionally had a much longer lifespan.
This week, we embraced revolution.
Sure I'm a bit biased, but I believe we've got something great going on at Traction.
However, like any organization we also have room for improvement. And who better to know where Traction has room for improvement than the people who are Traction.
So we had an offsite yesterday that we called #OccupyTraction.
This week's Ad Age predicts that creative agencies are going to have to learn to move faster. What will be the implications if that's true? How will we adapt?
My wife gave me the Steve Jobs biography for Hanukah. I'm two days in and a hundred pages down. I'm mesmerized by Steve's greatness and accompanying weirdness. He was never ordinary.
Yet I still find myself aching to pull lessons away to imbue into my professional life. How can I be a better leader? A better visionary? A better manager? A better marketer?
I'm live-blogging at the BtoB Magazine NetMarketing Breakfast in San Francisco this morning. I always show up at these events because it's valuable to see what marketers pull out of their bag of tricks to show off to their peers when they're in front of a microphone. What am I seeing?
A few months ago, I publicly bashed Klout in an article on Mashable (How to Gamify Your Marketing) for not thinking things through and as a result, undermining their mission. So this morning when I got their email newsletter featuring a post from their CEO Joe Fernandez on Klout's vision, I felt obliged to see what they had to say...
Last week I was invited to participate in a panel discussion held by the ANA (Association of National Advertisers) on the topic of Agency Relations. A hot topic of conversation was performance-based compensation. Thus far, there's no consistent model that's been adopted to address this.
I have a theory...
This morning I gave a presentation to the Marketing Executives Networking Group on Designing Brand Experiences. I posted it to my SlideShare so you could check it out.
Twitter yesterday introduced a new feature called the Activity tab. It's a move reminiscent of Facebook's Beacon fiasco a year back.
Will people revolt?