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OpinionCategory

Does ubiquity lead to obsolescence?

by Theo Fanning

Does ubiquity lead to obsolescence?

History proves that everything must come to an end—that is just the nature of things. It's a universal constant. Species go extinct, tools become obsolete and empires fall. Though until the last hundred years, successful technologies traditionally had a much longer lifespan.

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#OccupyTraction

by Adam Kleinberg

#OccupyTraction

This week, we embraced revolution.

Sure I'm a bit biased, but I believe we've got something great going on at Traction

However, like any organization we also have room for improvement. And who better to know where Traction has room for improvement than the people who are Traction.

So we had an offsite yesterday that we called #OccupyTraction.

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Does your brand impute?

by Adam Kleinberg

Does your brand impute?

My wife gave me the Steve Jobs biography for Hanukah. I'm two days in and a hundred pages down. I'm mesmerized by Steve's greatness and accompanying weirdness. He was never ordinary.

Yet I still find myself aching to pull lessons away to imbue into my professional life. How can I be a better leader? A better visionary? A better manager? A better marketer?

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What BtoB marketers are up to

by Adam Kleinberg

What BtoB marketers are up to

I'm live-blogging at the BtoB Magazine NetMarketing Breakfast in San Francisco this morning. I always show up at these events because it's valuable to see what marketers pull out of their bag of tricks to show off to their peers when they're in front of a microphone. What am I seeing?

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