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OpinionCategory

Does your brand impute?

by Adam Kleinberg

Does your brand impute?

My wife gave me the Steve Jobs biography for Hanukah. I'm two days in and a hundred pages down. I'm mesmerized by Steve's greatness and accompanying weirdness. He was never ordinary.

Yet I still find myself aching to pull lessons away to imbue into my professional life. How can I be a better leader? A better visionary? A better manager? A better marketer?

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What BtoB marketers are up to

by Adam Kleinberg

What BtoB marketers are up to

I'm live-blogging at the BtoB Magazine NetMarketing Breakfast in San Francisco this morning. I always show up at these events because it's valuable to see what marketers pull out of their bag of tricks to show off to their peers when they're in front of a microphone. What am I seeing?

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Does your brand have a voice?

by Adam Kleinberg

Does your brand have a voice?

Last week I was at a conference and had the good fortune to talk with several marketers about their brands. I was surprised at how many of them were quite aware of, yet hadn't done anything about the fact that their brands didn't have a voice. 

Does yours?

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The face of social media

by Khai Nguyen

The face of social media

Here's a riddle: 

I'm am a woman between the age of 18 and 34. I'm pretty young but old enough to join the military. I'm of Asian/Pacific Islander decent, but definitely American. You'll find me in the northeastern part of the United States. I'm pretty smart with either a college degree or working on my masters. But for whatever reason, I'm making under $50k. 

 Who am I?

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Watch your weight, not your mouth

by Adam Kleinberg

Watch your weight, not your mouth

We've had a number of posts on our blog recently about subjects ranging from the suggestive to the profane lately. How do you toe that line without crossing it? Can your brand talk like real people? If you drop an f-bomb, will the world explode?

Weight Watchers doesn't think so.

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