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OpinionCategory

Does your brand have a voice?

by Adam Kleinberg

Does your brand have a voice?

Last week I was at a conference and had the good fortune to talk with several marketers about their brands. I was surprised at how many of them were quite aware of, yet hadn't done anything about the fact that their brands didn't have a voice. 

Does yours?

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The face of social media

by Khai Nguyen

The face of social media

Here's a riddle: 

I'm am a woman between the age of 18 and 34. I'm pretty young but old enough to join the military. I'm of Asian/Pacific Islander decent, but definitely American. You'll find me in the northeastern part of the United States. I'm pretty smart with either a college degree or working on my masters. But for whatever reason, I'm making under $50k. 

 Who am I?

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Watch your weight, not your mouth

by Adam Kleinberg

Watch your weight, not your mouth

We've had a number of posts on our blog recently about subjects ranging from the suggestive to the profane lately. How do you toe that line without crossing it? Can your brand talk like real people? If you drop an f-bomb, will the world explode?

Weight Watchers doesn't think so.

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Designing a People Strategy

by Adam Kleinberg

Designing a People Strategy

I'm proud that Traction has been honored to work with some of the world's greatest brands and that publications like iMedia Connection and BtoB Magazine have recognized us as one of the top advertising agencies in the U.S. But what I'm most proud of is that in the last ten years, less than ten employees have ever chosen to leave our agency.

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I Need a Hand Job?

by Theo Fanning

I Need a Hand Job?

I didn't think it was possible that we could find an infomercial more ridiculous, offensive and as wrong as the one Adam found for Sheet energy strips—until we found this one.

Good taste be damned! Let's drive these bad jokes into the ground until everyone groans. (sorry, I couldn't resist)

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