A friend* recently mailed me a box of Twinkies for my birthday. I had no idea she was sending them, and opening the box an unexpected wave of childish glee washed over me. I hadn’t even thought about Twinkies since I was a kid. A montage flashed through my mind: summer, friends, smiles and the simple pleasure of a tasty wedge of cake. I couldn’t wait to tear into them.

Yes, it is true that we have been having some fun with SXSW and cat memes of late. And yes, perhaps we have already beaten this horse to death, but we couldn't resist doing just one more (we swear this is the last one).

Just because you can never have enough SXSW Stereotypes as Cats...

Back by popular demand. It's your favorite stereotypes of SXSW. As cats.

In the final installment on The Making of Apocalymas, we delve even deeper behind the scenes to explore the creation of content for the days 9 - 12 of Apocalymas.

If you happened to miss our awesome blog post for the first eight days, you can find it here: The Making of Apocalymas Part 1 and here The Making of Apocalymas Part 2.

Last night was the company holiday party. We went bowling.

In this much anticipated second installment on The Making of Apocalymas, we delve even deeper behind the scenes to explore the creation of content for the days 4 - 8 of Apocalymas.

If you happened to miss our awesome blog post for the first three days, you can find it here: The Making of Apocalymas Part 1.

Traction has created a 12-day "advent calendar" counting down to December 21st—the day many believe the world will cease to exist. 

We hope the Mayans were wrong or too lazy to create a calendar that went past 2012—but just in case our gift to the world is: Apocalymas.

With the Mayan Calendar predicting an eminent galactic alignment signifying the possible end of days, Traction has created Apocalymas: a 12 day counting down to the end of the world... or maybe not.

Advertisers, marketers and agencies alike have had a tough year, but at the end of it all we have plenty reasons to be thankful. 

Here are seven things that any and all of us industry folk can thank our lucky stars for.