In this much anticipated second installment on The Making of Apocalymas, we delve even deeper behind the scenes to explore the creation of content for the days 4 - 8 of Apocalymas.
If you happened to miss our awesome blog post for the first three days, you can find it here: The Making of Apocalymas Part 1.
Traction has created a 12-day "advent calendar" counting down to December 21st—the day many believe the world will cease to exist.
We hope the Mayans were wrong or too lazy to create a calendar that went past 2012—but just in case our gift to the world is: Apocalymas.
With the Mayan Calendar predicting an eminent galactic alignment signifying the possible end of days, Traction has created Apocalymas: a 12 day counting down to the end of the world... or maybe not.
Advertisers, marketers and agencies alike have had a tough year, but at the end of it all we have plenty reasons to be thankful.
Here are seven things that any and all of us industry folk can thank our lucky stars for.
Doubt me? Type "cats" into YouTube and you'll get back 1.3 million results. Type "cats" into Google Image Search and you'll get back 776 million results. Type "cats" into Twitter and you'll see an average of one cat-related tweet per second. That's a lot of digital hairballs! Mmmmm hairballs.
At Traction, we believe that quality design is a key foundation of a successful brand. Sadly, due to the ubiquity of digital tools and/or a lack of understanding the guiding principles of design, many companies are opting for poorly conceived or executed brand identity—either by choice or necessity. This pains us to no end.
Recently there was some kind of design community kerfuffle about the recently announced Ebay rebrand. Many designers were in such an uproar about the "blandness" new logo, that it inspired a design contest. A design contest of epically bad proportions.
Memes are important. Why? Because even if you don't actively mine them for content you should at least actively understand them. Or else this happens and you embarrass a client. Since Traction's work is neither created nor received in a vacuum, I've taken it upon myself to "educate" the office on the current state of internet memes.
This is a response to Adam Kleinberg's post Why We Have A Burning Man Policy
After six consecutive burns I planned to skip this one. I was going to backpack through India! Or ride AIDS Lifecycle! Or apply for grad school! Or visit friends in Europe! Honestly, I didn't really have a plan aside from wanting a Big Important Adventure that involved running water, flushable toilets, and wearing pants. (in hindsight perhaps India was incompatible with this goal) So I retired from my position as Store Manager for Costco Soulmate Trading Outlet, said "See you in 2013!" to my far flung burner tribe, and *POOF* I was no longer interested in the burn. Then early August rolled around and friends started selling their extra tickets... Fuck.
Welcome to Traction's inaugural Office Dog Spotlight™. Furry friends are always welcome at Traction—as long as they maintain reasonable bladder control and don't scare away the FedEx guy. Our first spotlight lands on De Niro Burrows, a golden retriever with a true heart of gold.