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The Making Of Apocalymas - Part 1

by Traction

The Making Of Apocalymas - Part 1

Traction has created a 12-day "advent calendar" counting down to December 21st—the day many believe the world will cease to exist. 

We hope the Mayans were wrong or too lazy to create a calendar that went past 2012—but just in case our gift to the world is: Apocalymas.

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The State of Cat Memes 2011 to 2012

by Kasey Smith

The State of Cat Memes 2011 to 2012

The numbers don't lie: the internet is made of cats. Lots and lots and lots of cats.

Doubt me? Type "cats" into YouTube and you'll get back 1.3 million results. Type "cats" into Google Image Search and you'll get back 776 million results. Type "cats" into Twitter and you'll see an average of one cat-related tweet per second. That's a lot of digital hairballs! Mmmmm hairballs.

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Random Acts of Branding: Endless Pools

by Traction

Random Acts of Branding: Endless Pools

At Traction, we believe that quality design is a key foundation of a successful brand. Sadly, due to the ubiquity of digital tools and/or a lack of understanding the guiding principles of design, many companies are opting for poorly conceived or executed brand identity—either by choice or necessity. This pains us to no end.

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New Logo. New Problems.

by Traction

New Logo. New Problems.

Recently there was some kind of design community kerfuffle about the recently announced Ebay rebrand. Many designers were in such an uproar about the "blandness" new logo, that it inspired a design contest. A design contest of epically bad proportions.

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Hello Internet! A presentation on memes

by Kasey Smith

Hello Internet! A presentation on memes

Memes are important. Why? Because even if you don't actively mine them for content you should at least actively understand them. Or else this happens and you embarrass a client. Since Traction's work is neither created nor received in a vacuum, I've taken it upon myself to "educate" the office on the current state of internet memes.

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Why Our Burning Man Policy Matters

by Kasey Smith

Why Our Burning Man Policy Matters

This is a response to Adam Kleinberg's post Why We Have A Burning Man Policy

After six consecutive burns I planned to skip this one. I was going to backpack through India! Or ride AIDS Lifecycle! Or apply for grad school! Or visit friends in Europe! Honestly, I didn't really have a plan aside from wanting a Big Important Adventure that involved running water, flushable toilets, and wearing pants. (in hindsight perhaps India was incompatible with this goal) So I retired from my position as Store Manager for Costco Soulmate Trading Outlet, said "See you in 2013!" to my far flung burner tribe, and *POOF* I was no longer interested in the burn. Then early August rolled around and friends started selling their extra tickets... Fuck.

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Office Dog Spotlight featuring De Niro

by Julie Nielsen

Office Dog Spotlight featuring De Niro

Welcome to Traction's inaugural Office Dog Spotlight™. Furry friends are always welcome at Traction—as long as they maintain reasonable bladder control and don't scare away the FedEx guy. Our first spotlight lands on De Niro Burrows, a golden retriever with a true heart of gold.

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