Bob knows how to rock a spreadsheet, an accounting department, and an awards show.
We're pleased to announce that our Find Your Bob campaign for Accountemps, a Robert Half company, took home top honors in the Best Branding Campaign - B2B category at the 2013 Digiday Awards. We're honored to have competed against such stellar brands as Adobe, IBM, and Tremor Video to win this important industry award.
Traction CEO Adam Kleinberg recently joined Entrepreneur Magazine's Team Digital - a group of marketing experts dedicated to answering reader questions about building and maintaining an online digital presence.
This week's question: What's one marketing tip that even savvy businesses overlook?
Everybody loves Bob - including the judges at the 2013 Digiday Awards where our campaign for Accountemps, a Robert Half Company, is a finalist in the Best Branding Campaign BtoB category.
ROI vs ROA. How does one balance metrics and accountability with the need to differentiate your brand, your voice, and your special blend of awesomeness?
Did you miss Adam Kleinberg and Theo Fanning at Ad:Tech San Francisco? No worries - we have you covered with these videos from the Ad:Tech Event Youtube Channel.
Are you "hype-notized" by new digital channels, trends, or buzzwords? Are you concerned that you're favoring the newest tools over the ones best suited for your actual needs? In his latest article for Entrepreneur Magazine, Online Marketing 101: Are You Prone to Shiny Object, Traction CEO Adam Kleinberg lays out five tactics for identifying - and avoiding - the dreaded Shiny Object Syndrome.
What are the opportunities and pitfalls that video presents to advertisers? Traction CEO Adam Kleinberg recently shared his thoughts on the subject during the ad:tech San Francisco panel "Online Video: How Brands Find Audiences and How Customers Find Brands."
iMedia Connection recently asked nine industry professionals, "What's the most outrageous bribe you've received?" Theo Fanning's answer - an actual canoe paddle.
"Come see our new home on Android" - and with that teaser, the promise of a Facebook Phone comes one step closer to reality. Obviously marketers are abuzz with news of this Facebook/Android collaboration and much has already been written on the subject. Traction CEO Adam Kleinberg, never one to shy away from analyzing the impact of emerging trends/technologies, recently gave his thoughts on the topic toMatt Kapko and ClikZ.