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TechnologyCategory

Google's view on mobile

by Adam Kleinberg

Google's view on mobile

I'm at the iMedia Breakthrough Summit watching a presentation by Brendan Kraham from Google's mobile sales and product strategy team. He shared some of the exciting new initiatives being explored at Google and some strategic considerations we should be thinking about when it comes to executing in the mobile space.

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The new titans in digital marketing

by Adam Kleinberg

The new titans in digital marketing

If you're in San Francisco right now and dealing with the traffic, you're probably aware that Dreamforce is in town.

The big deal at this year's Dreamforce is the announcement of the Salesforce Marketing Cloud. But it also marks a shift—a great consolidation happening across the digital marketing landscape.

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Openco comes to SF

by Adam Kleinberg

Openco comes to SF

This year, I was honored to be asked to be a Board Member of sfBIG, the largest ad industry organization in the Bay Area. In our first meeting, we made the decision to change our name from the San Francisco Bay Area Interactive Group to the San Francisco Bay Area Innovation Group to better reflect the mission of our organization and expand our focus on more than just digital media.

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