Yesterday, I was on a (standing-room only) panel at the BtoB Digital Edge conference along with other top interactive agency leaders Lori Feld from MRM and Dennis Reilly from Digitas to discuss emerging trends in digital marketing. After much to and fro in preparation for our panel, we settled on five trends. Here they are....
I was able to get a beta invite to Facebook Graph Search a few weeks ago. Many marketers are wondering what this will mean for them.
After playing with it for a while, my opinion: not too much.
Here's a video on my panel this week at OMMA RTB. If you don't have time to sit through this, I recommend checking out the post I wrote, Is is time for a Real-Time marketing culture, to work out my thoughts for this panel.
I was honored that Mike asked my opinion on the proliferation of technology companies cluttering the ad tech space and got quoted in the article...
Back in January of last year I wrote a post about the new Facebook Messaging platform. In short, it was Facebook's new way of integrating all the many ways people communicate: email, text, instant messaging. The idea is that messages are messages. The experience you have on your phone, in text, or email should all be integrated. It has been called the "Email-killer."
I'm at the iMedia Breakthrough Summit watching a presentation by Brendan Kraham from Google's mobile sales and product strategy team. He shared some of the exciting new initiatives being explored at Google and some strategic considerations we should be thinking about when it comes to executing in the mobile space.
If you're in San Francisco right now and dealing with the traffic, you're probably aware that Dreamforce is in town.
The big deal at this year's Dreamforce is the announcement of the Salesforce Marketing Cloud. But it also marks a shift—a great consolidation happening across the digital marketing landscape.
There was some hype on the twitternets yesterday that Twitter would make a big announcement on the Today show today.
I predicted Tim Cook would now be signing Dick Costolo's paycheck. I was wrong.
Instead, Twitter announced that thelong-awaited brand profileshad finally arrived.
This year, I was honored to be asked to be a Board Member of sfBIG, the largest ad industry organization in the Bay Area. In our first meeting, we made the decision to change our name from the San Francisco Bay Area Interactive Group to the San Francisco Bay Area Innovation Group to better reflect the mission of our organization and expand our focus on more than just digital media.
There's been a string of recent announcements from Facebook about new ways to advertise to its billion-strong user base. First they announced the ability to buyFacebook search ads, then they released Facebook 5.0 for mobile devices that has new ad serving capabilities.