Traction is proud to announce the launch of our latest integrated campaign for the paint company Kelly-Moore. Centered around Kelly-Moore's new ColorStudio Collection and zero-VOC paints; the campaign features a microsite, mobile app, online video, search function, banner ads, a Pinterest component, and television ads. 

Like any agency, we use a fair amount of stock photography. It's abundant, affordable and easily accessible—unfortunately, most of it's also crap. So what do you do when you have a small budget, but the image you need either sucks or doesn't exist in the countless stock libraries? In our case, it's time for a ghetto photo shoot.

I just found a screen shot from the very first website I ever worked on. It was an e-commerce site for SGI to sell their fancy new Visual Workstations back in 1997. 

On the Oscar's tonight, Chris Rock told America that being a voiceover artist was the easiest job in the world.

"I just go into a booth. A guy tells me the next line. I say the line. He tells me the next line. They pay me a million dollars." (not an exact quote, but close enough)

My 8-year old daughter, Alice, asked me, "Daddy, is it really that easy?"

Recently, we were asked by our friends over at Lanesplitter Pizza to make some content updates to their website. Since we’ve been keeping abreast of the latest musings on Responsive Design by folks like Luke Wrobleski, Ethan Marcotte and many others, we thought it would be a good time to put into practice some of our evolving thoughts on the topic.