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Kelly-Moore Color Campaign Goes Mobile

by Traction

Kelly-Moore Color Campaign Goes Mobile

Traction is proud to announce the launch of our latest integrated campaign for the paint company Kelly-Moore. Centered around Kelly-Moore's new ColorStudio Collection and zero-VOC paints; the campaign features a microsite, mobile app, online video, search function, banner ads, a Pinterest component, and television ads. 

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When The Stock Photography Well Runs Dry

by Theo Fanning

When The Stock Photography Well Runs Dry

Like any agency, we use a fair amount of stock photography. It's abundant, affordable and easily accessible—unfortunately, most of it's also crap. So what do you do when you have a small budget, but the image you need either sucks or doesn't exist in the countless stock libraries? In our case, it's time for a ghetto photo shoot.

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From the Vault: And the Oscar goes to...

by Adam Kleinberg

From the Vault: And the Oscar goes to...

On the Oscar's tonight, Chris Rock told America that being a voiceover artist was the easiest job in the world.

"I just go into a booth. A guy tells me the next line. I say the line. He tells me the next line. They pay me a million dollars." (not an exact quote, but close enough)

My 8-year old daughter, Alice, asked me, "Daddy, is it really that easy?"

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