Adam Kleinberg
CEO
San Francisco Bay Area
I was named one of the Top 25 Most Innovative Marketers in Digital in 2012 by iMedia Connection. Here's why.
In 6th grade, I was programming video games on a PET computer. In 1997, I started my first blog. In 1998, I was the resident Flash guy at a hot integrated agency. Then, I hopped around several agencies—both digital and traditional—for a few years.
In 2001, some friends and I started Traction.
Traction calls itself an interactive agency, but we believe everything is interactive. We are part advertising agency, part innovation consultancy. We are exceptionally good at aligning psychology and technology to create ideas that solve business problems. It's the reason we've been named the top interactive agency in the country.
It's the reason we work with the best brands in the world. And it's our goal to be a leader in designing innovative brand experiences that align business challenges with the needs, desires and behaviors of the people they serve.
Jim Reed
Now I just need some Burning Man tickets.
Candace Locklear
Adam-- many thanks for posting this and inspiring me to build a similar HR policy. I have been going since '96 and just started my own PR agency, and one of the big reasons for being your own boss is calling the vacation shots. Burning Man is at the top of the list. I always come back inspired and more comfortable in my skin and with clearer goals to move ahead. Bless you and maybe see you out there!
Adam Kleinberg
Candace... glad it was inspiring. That's the whole point! I haven't made it out to the desert for a few years, but keep threatening to go. We'll see about next year...
Aurora
Adam, I'm sitting at my desk now, looking around at my workmates and I am certain that if there were more Burners here we would not only be more capable of contributing creative ideas to provide innovative solutions, but also, and I believe more importantly, we would be able to work much better as a team. This is why it is so difficult to come back to the default world... specially hard these first few days... I try to convey concepts of solidarity and some of our principles, but unfortunately this professional world works by competition and not collaboration and greed not generosity. So kudos to you Adam, for encouraging participation, your team is very fortunate as are you to have them bring back that energy. Cheers, Aurora ...how I wish I could work for you, too bad you're in S.F. and not New York ;)
Matt Gates
Oh Captain my Captain! Love that you chose shots of the BigRigJig for this piece. After the Burn of '07 a picture of that adorned the home screen of my iPhone for the entire following year. I saw it recently over at American Steel- but it looked so tiny and sad, split into pieces in its dusty storage crates. Here's a creative idea: let's see if the artist wouldn't mind installing that in courtyard of the new Traction office!
Adam Kleinberg
I'd love to put that in our courtyard. Not sure it would fit, but we could just climb through the cab to get into the office. A
Corey Dimond
I love this and agree entirely with the importance of these events. There's an old Buddhist parable that says something like, one moment in a holy place is equal to a thousand meditations. Last year, the week of Burning man, my company had their biggest deadline of the year and with most deadlines the time had been mismanaged so we were working 12 hours a day 7 days a week by the end. That's typical in my industry but I hated that job. Not because of the hours or the work but because I felt like my colleagues simply hadn't lived. That sounds horribly pretentious but I'm sure you know the feeling. It's not easy living in the default world after having your mind blown wide open by Burning Man or international travel etc. Anyway, as soon as the project finished they laid everyone off. I'm looking for work now with the right company and am intrigued by yours. I'm an animator and artist. Please see my portfolio at coreydimond.com Thank you kindly. Corey
Alex
Nice to see a CEO who cares about their employees creative spark. Being on the playa is definitely an amazing place to experience. Come back home soon!
robrob
i appreciate burner-freindly businesses- i help run one myself. I gotta say though- one of the things I like about BRC is escaping advertising and marketing for a week, so it is a bit off putting to see Burning Man being used to help market an advertising agency (with the big homepage photo feature) :/
Adam
robrob.... I appreciate your point, but it's something we believe in, something we're proud off, something we stand for. Adam
bishop joey
the burny man org has a similar policy for its employees for st stupid's day parade on 4/1
Adam
Mr. Bishop, They actually invited me by BM HQ to talk about how we came up with our policy b/c they were thinking about creating similar ones. Adam