our words.
Someone always has something insightful to say.
Kasey Smith
Advertising Ghost Signs Of San Francisco
by Kasey Smith
In the era before mobile devices, computers, and television; advertising was an art form dominated by the printing press and the paint brush. This pre-digital world had a marked physicality to it, with advertisers using printed and hand-painted ads to all but cover the urban environment.
Mr B
If we are to believe Marshall McLuhan that media is the message then the media of the ghost signs (handpainted, on brick or metal or concrete) has much solidity to it whereas modern day media (electronic) is very etherial and much less easy to grasp and hold onto.
Sam Roberts
Mapping was always the missing aspect to the UK project of a similar nature: http://www.ghostsigns.co.uk/p/archive.html