Digital metrics promise the ability to be accountable for everything we do in advertising, but the reality is that they are limited in what they can actually measure.
sfBIG is the largest ad industry organization in the Bay Area and is dedicated to driving thought leadership and bringing learning and networking opportunities to our community. This community has given lots to me, so I was super-excited when sfBIG president John Durham asked me to take over duties as Content Chairperson this summer.
What a nice surprise this morning when I opened up my email to find that iMediaConnection had published a list of Blogs Every Marketer Should Follow and the Traction blog was right up there on top of the list!
Adam Kleinberg, Traction's CEO, was featured in iMedia Connection explaining the 7 deadly myths about big data.
Let’s admit it. No one is perfect, although we may strive to be. Whether it is your personal or professional life, success is our ultimate goal.
Come see our CEO, Adam Kleinberg, speak on a panel at the San Francisco chapter of the Social Media Club (https://www.facebook.com/SocialMediaClub) on June 25!
The Wall Street Journal reported today that "Ad Buyers Sure Love Vice, But Are Torn About its Valuation." And I am the "ad buyer" they were talking about. I was asked for an opinion on what I thought of their billion-dollar-plus valuation and potential acquisition by Time Warner and I have to say, I was pretty enthusiastic about Vice as a content brand.
Two weeks ago, I was asked to be part of "The Landscape Panel" at the iMedia Agency Summit in Austin. It was called the Landscape Panel because they had representatives from the brand side (Kristi Karens from Mondelez), publisher side (Nicki Purcell from Dallas Morning News), media side (Shenan Reed from MEC) and me, representing the creative side of our industry. The theme of this year's summit was "the future of data-driven creativity."
This morning I wrote a post in Ad Age on why the collapse of the merger between industry giants Omnicom and Publicis is great for small agencies. This was a follow up to another story I wrote nine months ago on why the merger itself was great for small agencies.
Clearly there's a trend here. No matter what the big guys do, it's good for us. Because they are clueless.
Recent rulings on net neutrality - the principle that all internet traffic should be treated equally - are shaping up to have a heavy impact on both bandwidth-heavy internet services and their advertisers. But what does this really mean for the marketing industry?