Traction CEO Adam Kleinberg recently gave his thoughts on measuring content marketing ROI to Giselle Abramovich of CMO.com.
Last week, I got a huge honor from the folks at MediaPost when I was named an OMMA Online Creative All-Star. According to editor, Joe Mandese, this is like their Hall of Fame for digital marketers, so it was flattering and humbling to get this recognition.
"Best and brightest" is a term often applied to our CEO Adam Kleinberg - a term we never get tired of hearing nor seeing in print. So it's with great pride that we announce Adam's inclusion on the MediaPost 2013 Online All Stars list.
A week ago, I spoke with my client Julie Smith, who heads up education marketing at Adobe, at the iMedia Brand Summit in lovely Coronado, California. Our talk focused on three case studies that reflect how content marketing has shifted Adobe's overall approach to marketing.
Entrepreneur Magazine and Team Digital are at it again with the latest - and last -installment of their ongoing online question and answer series. With an eye towards the industry's future, the final prompt posed to their board of advertising and marketing professionals was: What's your prediction for the next big marketing trend?
Never one to shy away from sharp, pointed criticisms; Traction CEO Adam Kleinberg brings out the BIG knives in his latest AdAge piece - Three Reasons Why The Birth of Publicis Omnicon Is Good For Small Agencies. Inspired by Dan Wieden's keynote at the Ad Age Small Agency Conference and Awards, Adam has taken taken up Weiden's rallying cry and gone after the "wobbling drunkard" that is the Publicis Omnicon merger.
Traction CEO Adam Kleinberg was recently interviewed by Giselle Abramovich of CMO.com on the topic of real-time marketing. A veteran blogger and speaker on the topic, Adam had some choice words to say about how real-time marketing is poised to change (and in some case maintain the status quo) the world of marketing.
"How can you be a hero to your customers?" - Adam Kleinberg
Traction CEO Adam Kleinberg and Entrepreneur Magazine's Team Digital recently sat down to discuss the question - What's your best advice for business owners when it comes to responding to customers' tweets and comments? How often should you reply, and do you respond to bad comments?
Love is a battlefield; and so is the world of advertising. In his latest piece for iMediaConnection, Traction CEO Adam Kleinberg goes into the facts - and the hype - behind some of the current turf wars in the agency world.
I scream, you scream, we all scream for a truly optimized ice cream marketing plan.
The Fourth of July means parades, fireworks, BBQ, and ice cream so it's only fitting that this week's installment of Direct Marketing News' Battle of the Brands should see Baskin Robbins pitted against Cold Stone Creamery for marketing dominance. Judged by industry professionals, the Battle of the Brands compares marketing plans and social media usage for two competing marquee-name brands.