It doesn't take a marketing genius to tell you people spend a crazy amount of time in front of their phones. And there's no sheet of glass humans stare at that is more desirable to advertisers.
Traction’s CEO is headed to the Big Easy to speak at the Digiday Programmatic Summit about Why Ad Tech is the Worst Thing That Ever Happened to Advertising. The Summit will be held at Ritz Carlton in New Orleans.
In order to drive engagement around Lenovo servers, Traction recently created a series of branded entertainment videos illustrating how intense moments of technology failure can have a lighter side.
Our CEO, Adam Kleinberg, recently described to CIO Magazine "What the hell is the difference between ad and marketing technology?"
Adam Kleinberg, CEO of Traction was featured in CIO discussing the pitfalls of marketing and ad tech.
Staffing Agency, Robert Half has reached a fresher, younger audience for their longest-running campaign for Accountemps with Traction.
Our CEO, Adam thinks so. Ad Age recently featured Adam’s insights on how storytelling and user experience are on a collision course.
How can a brand create disruption by making a simple emotional impact? What drives consumers to liking or paying attention to any advertisement out there?
Last year, the team at Traction was honored to be named one of five finalist in the United States for 2013 iMedia Small Agency of the Year. This year, we are totally humbled and grateful to have been once again named a finalist in the 2014 iMedia Agency of the Year Awards—in 4 categories!
Adam Kleinberg, Traction’s CEO has just been confirmed as a guest speaker for Ad Age's Digital Conference on Tuesday, September 16th.