How can a brand create disruption by making a simple emotional impact? What drives consumers to liking or paying attention to any advertisement out there?
Last year, the team at Traction was honored to be named one of five finalist in the United States for 2013 iMedia Small Agency of the Year. This year, we are totally humbled and grateful to have been once again named a finalist in the 2014 iMedia Agency of the Year Awards—in 4 categories!
Adam Kleinberg, Traction’s CEO has just been confirmed as a guest speaker for Ad Age's Digital Conference on Tuesday, September 16th.
There is a time and a place for everything when it comes to marketing.
We’ve all heard of the Ice Bucket Challenge. The campaign has been a viral sensation this summer raising a ton of money for the ALS Foundation.
Let’s face it. The advertising game is an expensive one. From radio to TV spots, the possibilities are not only endless, but come at a pretty penny.
Digital metrics promise the ability to be accountable for everything we do in advertising, but the reality is that they are limited in what they can actually measure.
sfBIG is the largest ad industry organization in the Bay Area and is dedicated to driving thought leadership and bringing learning and networking opportunities to our community. This community has given lots to me, so I was super-excited when sfBIG president John Durham asked me to take over duties as Content Chairperson this summer.
What a nice surprise this morning when I opened up my email to find that iMediaConnection had published a list of Blogs Every Marketer Should Follow and the Traction blog was right up there on top of the list!
Adam Kleinberg, Traction's CEO, was featured in iMedia Connection explaining the 7 deadly myths about big data.