A week ago, I spoke with my client Julie Smith, who heads up education marketing at Adobe, at the iMedia Brand Summit in lovely Coronado, California. Our talk focused on three case studies that reflect how content marketing has shifted Adobe's overall approach to marketing.
Traction has had a long relationship with Adobe and the Education team. Last year, Traction created a social media campaign designed to raise awareness of Creative Cloud and Adobe's student pricing. The program recently won a silver Addy for best Social Media Program.
We regularly tell our clients that their customers today rely on one another to form opinions and make decisions about brands more than they rely on the brands themselves.
We're no different.
That's why I'm so excited that our clients at Traction have nice things to say about us. So many nice things that between my LinkedIn profile and Traction's, we've got over 50 recommendations from clients, partners and former team members.
I try not to toot our own horn too much on this blog—but figured sharing how others toot our horn is fair game. And since you're here, not on Traction's LinkedIn profile, I thought I'd share a few.
Here are half of them—all from clients (you can view more from partners, former employees, contractors who have worked here and more on my profile):
Adobe has just introduced a new service called Adthenticate which could become an essential tool in the online marketing toolkit of top interactive agencies across the land.
How does it work?
Facebook featured Traction's "Real or Fake?" campaign for Adobe in a case study on their blog. Adobe wanted to sell its Studio MX to college kids. They had a great student rate, but a couple hundred bucks is still a lot of money when you're competing for share of pocket with beer and pizza.